Social Editor

SharkNinja•Los Angeles, CA

9d•Onsite

About The Position

SharkNinja is a global product design and technology company that creates lifestyle solutions through its brands, Shark and Ninja. The company is building an AI-native culture and encourages experimentation and adoption of new tools. The Social Editor role is part of SN Studios in Irvine, where demo content for YouTube and social media is created. This role involves taking raw demo footage and transforming it into engaging social media content, with significant creative authority over the storytelling and editing process. The position is described as a 'pre-editor' role, sitting between production and post-production.

Requirements

3 to 5 years of experience cutting social video.
Experience in brand, agency, creator, or own channel work.
A reel demonstrating the ability to hold attention.
Proficiency in Premiere or Resolve.
Proficiency in After Effects.
Speed: Ability to deliver footage on Monday, options on Wednesday, and live by Friday.
Ability to produce a high volume of content without sacrificing quality.
Producer instincts.
A point of view that can be defended.
Fluency in understanding what makes people stop, save, and send content.

Nice To Haves

Real sound design chops.
Experience with creator channels.

Responsibilities

Transforming raw demo footage into engaging social media content with multiple hook and structure options.
Creating sixty-second and fifteen-second versions of videos.
Developing different versions of videos, such as one leading with a specific feature and another saving it for later.
Building hooks that land within the first three seconds of a video.
Cutting multiple hooks from a single shoot to identify the most effective one.
Determining when to open a video with the payoff and when to build anticipation.
Telling stories in a way that is native to social media platforms, including problem, tension, proof, and payoff within a minute.
Structuring content differently for platforms like YouTube and TikTok.
Creating cuts that work both with sound on and sound off.
Ensuring the product demonstration is central to the edit.
Editing using Premiere or Resolve at speed.
Maintaining clean projects and sane organization.
Implementing sound design to enhance the narrative.
Using motion, type, and captions for narrative effect.
Selecting music and pacing videos to hold viewer attention.
Delivering all required video ratios and lengths (sixty, thirty, fifteen, six, vertical, square, wide) from a single edit.
Staying current with TikTok, Reels, and YouTube trends and understanding why they work.
Stealing structures from trends, not styles, to maintain a unique brand look.
Identifying trends worth chasing and those worth skipping.
Analyzing retention curves to understand viewer drop-off points.
Recutting and reposting underperforming videos.
Testing hooks head-to-head using data.
Bringing references to the room to illustrate ideas.
Having producer instincts to spot and pitch stories in the footage.
Defending a point of view while also being open to alternative approaches.
Understanding what makes people stop, save, and send content.
Collaborating closely with the people who shot the footage.
Providing input on future content shoots based on editing insights.
Ensuring cuts run across more than 30 markets on retailer sites, paid media, and company channels.