Social Director

Stagwell Global•Minneapolis, MN

3d•Hybrid

About The Position

MONO is an advertising and branding agency formed to create magnetic brands that draw people in. We aim to create legendary work that works for our clients, within a working environment that is optimistic, collaborative, and team-based—because the best ideas come from people who love making them together. MONO is seeking a Social Director—an entrepreneurial, culturally fluent leader tasked with inventing, growing, and scaling our social media practice. This player-coach role is responsible for defining the agency’s social vision, driving commercial growth, and building a modern, cutting-edge discipline—answering what the social offering of the future truly looks like. You will architect a best-in-class integrated offering that seamlessly connects social, creative, media, communications planning, PR, influencer collaborations, and experiential to keep MONO at the forefront of modern creative culture. At its core, this role requires a sharp understanding of human behavior, culture, and communities. Being passionate about how people think, behave, engage, and connect across platforms is critical—as is the ability to translate those insights into high-impact, business-driving social expressions of brand strategy that unlock new market opportunities. As Social Director, you will serve as both a senior client advisor and a growth-minded agency leader. You will drive strategic excellence, capability development, business expansion, and talent leadership—ensuring social is aggressively embedded from the earliest stages of planning to shape communications strategy, creative development, media planning, and modern customer engagement.

Requirements

10–15+ years of experience in social strategy, digital marketing, communications planning, PR, media, or integrated marketing, including significant agency experience leading social for major brands
Proven success building, scaling, or leading a social practice, department, or capability within an integrated agency environment
Experience advising executive-level clients and contributing to new business growth and agency development
Deep understanding of social platforms, audience behavior, content ecosystems, creator marketing, community management, social commerce, and paid social
Strong knowledge of communications planning, customer journeys, and channel strategy, with expertise in social listening, cultural intelligence, and performance measurement
Familiarity with social technologies, publishing and listening platforms, analytics solutions, and emerging AI-enabled marketing capabilities
Exceptional strategic thinking, storytelling, and communication skills, with a proven ability to influence senior stakeholders and lead cross-functional teams
Bachelor's degree in advertising, marketing, communications, journalism, PR, or a related field, or equivalent professional experience

Responsibilities

Define and lead the agency's social vision, philosophy, and best practices, building a best-in-class practice across strategy, content, community management, creator/influencer marketing, social commerce, paid social, and emerging platforms
Establish standards, processes, and technology that drive innovation and operational efficiency, and identify emerging cultural trends and platform shifts that create new opportunities for clients and the agency
Ensure social is embedded in strategic and communications planning from the outset, informing audience, messaging, channel, and customer journey decisions
Lead social strategy and integrated communications planning for key client relationships, serving as a trusted advisor to senior clients on trends, opportunities, and risk
Partner with brand strategy, creative, media, PR, influencer, and analytics teams to develop integrated marketing solutions, and define the role of social across earned, owned, paid, and shared channels
Establish frameworks for social listening, measurement, and performance optimization, grounding recommendations in audience intelligence and business outcomes
Lead social strategy for new business, thought leadership, and agency growth initiatives, and identify opportunities to expand existing client relationships and capabilities
Hire, lead, mentor, and develop a high-performing social team, fostering a culture of curiosity, collaboration, innovation, and accountability