Social Director

NewGen • New York, NY

1d • Hybrid

About The Position

NewGen US is seeking a Social Strategist / Director (Senior / Lead level) for their NYC office. This hybrid role requires three days a week in the office. NewGen is a global social creative and creator agency with over 100 employees worldwide and offices in London, Manchester, and New York. They partner with leading brands to shape culture, tell stories, and leverage social-first creative and creators for impact. Unlike traditional advertising agencies, NewGen focuses on social media, cultural trends, and performance in digital spaces like feeds, fandoms, communities, and comment sections.

The Social Strategist will be responsible for deep platform fluency, strong influencer/creator strategy experience, and data-led thinking. This role bridges insight, creativity, and execution, defining how brands present themselves on social media, activating creators, and structuring campaigns for impact. The position involves leading social and influencer strategy, translating research and data into strategic platforms for creative, social, and influencer teams, and mentoring junior staff to elevate the agency's strategic capabilities. It's a hands-on role focused on briefing, brainstorming, and shaping work in real-time.

Requirements

• 6–9+ years of experience in social strategy, digital strategy, or integrated strategy roles.
• Deep expertise across major social platforms (TikTok, Instagram, YouTube, X, Reddit, Discord etc.).
• Strong experience developing influencer and creator strategies.
• Comfort building data-led strategies using research and performance insights.
• Proven experience briefing creative teams and shaping social-first ideas.
• Experience leading brainstorms and strategic workstreams independently.
• Ability to balance big-picture thinking with practical execution.
• Strong presentation and storytelling skills.
• Experience mentoring or managing junior strategists.
• Agency experience, ideally in a fast-paced, social-first environment.
• Being socially native is non-negotiable. You should be deeply fluent in platform behaviors, creator dynamics, and internet culture — understanding not just what's trending, but why it's resonating and how brands can participate authentically.

Nice To Haves

• Knowledge of gaming and creator culture is a plus.

Responsibilities

• Lead Social & Influencer Strategy: Lead strategic ideation across social, influencer/creator, and go-to-market initiatives for key client accounts.
• Develop social-first strategic platforms that clearly define audience, role of channels, creative territories, and success metrics.
• Act as a strategic lead within cross-functional teams, partnering closely with creative, influencer, account, production, and D&I teams to shape integrated social responses.
• Translate strategic platforms into practical outputs, including: Social & channel strategies, Influencer/creator strategies, Messaging frameworks, Campaign structures & always-on planning, Creative and content strategies.
• Data-Led Audience & Insight Development: Define audience targets using primary research (surveys, interviews) and syndicated tools (e.g. GWI).
• Partner with the Data & Insights team to brief research needs, translate research findings into actionable insights and strategic implications.
• Lead strategic research projects such as: Concept & message testing, Social listening, Trend spotting, Audience segmentation & need-state mapping.
• Briefing, Brainstorms & Creative Shaping: Own the development of clear, inspiring creative briefs for social and influencer work.
• Lead structured, well-facilitated brainstorms that help teams arrive at stronger, more social-native ideas.
• Review creative work, content calendars, and influencer outputs consistently to ensure strategic alignment, platform relevance, cultural and social credibility.
• Measurement & Performance Strategy: Define KPIs and measurement frameworks aligned to social and influencer objectives.
• Partner with analytics and account teams to analyze campaign and full-year performance, identify learnings and optimisation opportunities, and make clear, data-backed strategic recommendations.
• Review and approve monthly performance reports, ensuring insights are meaningful and actionable.
• New Business Support: Help lead new business pitches, spearheading social and influencer strategy.
• Brief creative, social, and influencer teams during pitches to ensure strategic clarity.
• Team Leadership & Collaboration: Help establish and evolve social-first strategic principles and best practices across the agency.
• Play an active role in shaping how the strategy function grows, contributing to ways of working, templates, frameworks, and shared approaches as the team scales.
• Be a trusted strategic voice internally, able to challenge work constructively, align stakeholders, and keep social strategy focused, practical, and culturally relevant.

Benefits

• Highly competitive 30 Days Holiday (not including Federal Holidays), inclusive of reset below
• Reset policy – Up to 10 additional non-contractual rest days (full details in the Reset Policy; may be amended or withdrawn at any time)
• Birthday leave – An additional paid day off on your birthday
• Holiday shutdown – Company-wide closure at year-end; some annual leave may be reserved to cover the period, though the Company may also grant discretionary additional paid leave
• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Paid Time Off (Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Training & Development

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed