Social Creative Strategist

broadhead.•Minneapolis, MN

4d•$70,000 - $90,000•Hybrid

About The Position

Social has changed how brands earn attention. This role is about knowing what that demands creatively, and helping broadhead build work that meets the moment. You’re a social-native creative leader working across both paid and organic, shaping the creative direction and bringing the work to life from strategy through execution. You're AI fluent and you lead like it. You use the tools to explore, version, and speed production, but you know the difference between output and taste. The best work still needs a human brain, a point of view, and someone willing to keep making it better.

Requirements

4+ years in social, content, or creative strategy, with a body of social-first work. Agency experience preferred
A portfolio that shows social-first thinking across platforms and formats
Deep understanding of how platforms behave: Instagram, LinkedIn, TikTok, Reddit, Facebook, YouTube Shorts
Range across the making: concepts, content series, short-form video, creator executions, captions, scripts
Experience briefing and developing work with creators, keeping it authentic while it still delivers
Hands-on with the tools: CapCut, Edits, Canva, VEED, Premiere, Adobe Express, or similar
Strong command of hooks, short-form pacing, captions, text overlays, audio, transitions, and editing styles
Comfortable reading social performance on both the paid and organic side, and turning it into creative direction
AI fluency, and a point of view on where the craft is going
Feedback that's clear, useful, and moves the work forward
Comfort moving between strategy and output, from creative direction to hands-on content development
Low ego, high standards, open mind
Willingness to travel as required

Responsibilities

Lead social-first creative, rooted in culture, audience behavior, and where the feed is going
Write, edit, and package the work itself: hooks, scripts, captions, short-form video ideas, content series, storyboards, briefs
Guide social video: openings, text overlays, audio, editing style, and the details that make content feel native to the platform
Connect creative to strategy. Partner with Social, Strategy, Media, PR, and Account so ideas ladder up to the business and the audience, not just the feed
Use AI to explore angles, version quickly, and speed early thinking, without outsourcing the taste
Read how the work performs across paid and organic, from thumbstop and watch-through to saves, shares, and comment sentiment, and use those signals to steer the creative
Build modular content systems that version quickly and stay ahead of fatigue, so paid creative keeps working and the organic feed stays fresh
Review the team's social creative and give feedback that's specific and moves the work forward
Identify timely openings, the moments a brand can credibly participate in
Stay close to platform updates, format shifts, creator behavior, and competitor work, and bring that thinking back to the team
Coach Social, Creative, and other partners on how social behaves and what stronger execution looks like
Bring a social creative POV to new business and organic growth
Perform other duties as assigned to meet the changing needs of the agency