Social Creative Lead, Real-Time & Reactive

Airbnb • San Francisco, CA

16h • Remote

About The Position

Airbnb is seeking a social-native creative leader to join their internal Creative Team. This role focuses on real-time storytelling, requiring the ability to listen, respond, and create within cultural moments as they happen. The Creative Lead will work PST hours and report to the Director, Social Creative. This position is ideal for someone who thrives in fast-paced, ambiguous environments and understands cultural relevance. The role involves partnering across disciplines to deliver timely content, being comfortable publishing scrappy content within an hour, and shaping larger creative directions. The ideal candidate lives at the intersection of culture, community, and content, with strong instincts for identifying relevant brand participation opportunities. They understand that reactive work requires strong creative judgment, a clear brand point of view, and confidence in decision-making with incomplete information. They have a proven track record of creating social content for global brands that drives real-time engagement and conversation, not just impressions. Deep fluency in platforms like Instagram, TikTok, and YouTube, and an understanding of shifting behaviors, tones, and expectations across them, is essential.

Requirements

• Significant experience creating real-time or reactive social content for brands or media platforms.
• A strong track record of work that tapped into culture and drove immediate engagement and conversation.
• Deep understanding of platform dynamics, trends, and algorithmic behavior—especially short-form video and feed-based environments.
• Proven ability to make and publish content quickly, with strong instincts for tone, voice, and relevance.
• Experience co-creating with creators, influencers, or talent in fast-moving environments.
• Ability to balance brand integrity with cultural participation—knowing how to show up without forcing relevance.
• Experience working cross-functionally with brand, marketing, and communications teams in high-velocity settings.
• Strong creative instincts across writing, video, and visual storytelling.
• Excellent prioritization and decision-making skills under tight timelines.
• A collaborative, “yes, and” mindset with the ability to build on ideas in real time.

Responsibilities

• Monitor culture, conversation, and platform trends to identify real-time opportunities for Airbnb to show up.
• Concept, create, and publish content quickly—often within hours, not days.
• Shoot, edit, write, and produce scrappy content when needed; lead others to do the same when scale is required.
• Partner with social, brand, comms, and legal teams to move ideas from concept to live execution quickly and responsibly.
• Balance speed with judgment—knowing when to act fast, when to elevate, and when to hold.
• Collaborate with creators, agencies, and internal teams to extend reactive ideas into broader moments when appropriate.
• Help define workflows and guardrails that enable fast, high-quality output without unnecessary friction.
• Mentor team members on craft, taste, and decision-making in fast-moving environments.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed