Social Creative Lead, Real-Time & Reactive

Airbnb•San Francisco, CA

1d•$180,000 - $217,000•Remote

About The Position

Airbnb is looking for a social-native creative leader who thrives in speed, ambiguity, and cultural relevance. This role sits within our internal Creative Team, partnering across disciplines and functions to deliver ideas that show up in the world in real time—not weeks later. This is a role for someone who is as comfortable publishing something scrappy in an hour as they are shaping larger creative directions. Our ideal candidate lives at the intersection of culture, community, and content. They have strong instincts for what matters right now, why it matters, and whether a brand should participate at all. They are constantly observing, synthesizing, and identifying opportunities to show up in ways that feel timely, additive, and distinctly Airbnb. They understand that reactive work isn’t just fast—it requires strong creative judgment, a clear brand POV, and confidence in making decisions with incomplete information. They’ve created social content for global brands that has driven real-time engagement, conversation, and cultural relevance, not just impressions. They are deeply fluent in platforms like Instagram, TikTok, and YouTube—but more importantly, understand how behavior, tone, and expectations shift in real time across each.

Requirements

Significant experience creating real-time or reactive social content for brands or media platforms
A strong track record of work that tapped into culture and drove immediate engagement and conversation
Deep understanding of platform dynamics, trends, and algorithmic behavior—especially short-form video and feed-based environments
Proven ability to make and publish content quickly, with strong instincts for tone, voice, and relevance
Experience co-creating with creators, influencers, or talent in fast-moving environments
Ability to balance brand integrity with cultural participation—knowing how to show up without forcing relevance
Experience working cross-functionally with brand, marketing, and communications teams in high-velocity settings
Strong creative instincts across writing, video, and visual storytelling
Excellent prioritization and decision-making skills under tight timelines
A collaborative, “yes, and” mindset with the ability to build on ideas in real time

Responsibilities

Monitor culture, conversation, and platform trends to identify real-time opportunities for Airbnb to show up
Concept, create, and publish content quickly—often within hours, not days
Shoot, edit, write, and produce scrappy content when needed; lead others to do the same when scale is required
Partner with social, brand, comms, and legal teams to move ideas from concept to live execution بسرعة and responsibly
Balance speed with judgment—knowing when to act fast, when to elevate, and when to hold
Collaborate with creators, agencies, and internal teams to extend reactive ideas into broader moments when appropriate
Help define workflows and guardrails that enable fast, high-quality output without unnecessary friction
Mentor team members on craft, taste, and decision-making in fast-moving environments