SOCIAL COPYWRITER [NYC]
About The Position
Born Social US is seeking a full-time Social Copywriter to create writing and social-first content for the Be The People brand. The role involves shaping the brand’s social voice, contributing to editorial strategy, developing copy-led creative concepts, and writing both long-form and short-form content. The Copywriter will work collaboratively with the Creative team and the client, balancing compelling narrative writing with platform-aware social content, humor, wit, and relevant trends. The position is hybrid in New York City, with three office days per week. Wednesdays and Thursdays are fixed office days, and the third office day is flexible across Monday, Tuesday, and Friday. Standard working hours are 9:00 a.m. to 5:30 p.m., with flexibility by prior agreement with line managers; occasional work outside those hours will be necessary. Born Social is a social-first creative agency and part of Croud, a global media, creative, and data agency. The company describes itself as B-Corp certified and emphasizes collaboration, inclusion, and its creative mantra, “No Grit No Pearl.”
Requirements
- A portfolio of writing that evokes an emotional response.
- Strong writing ability and enthusiasm for creative writing across short- and long-form formats.
- Previous experience working on a brand in-house or at an agency.
- Ability to discuss brands that have mastered their tone of voice, particularly in social media.
Nice To Haves
- Experience with purpose-driven brands or nonprofit organizations.
- Familiarity with social-first brand voices such as KFC and Oatly.
Responsibilities
- Develop and codify the Be The People tone of voice by adapting existing guidelines for social and collaborating with the client team to ensure the voice is fit for purpose and on brand.
- Contribute to shaping an editorial strategy and system to help establish Be The People as a publisher, including a consistent storytelling cadence and consideration of platform formats.
- Collaborate with the Creative team to develop copy-centric concepts that inform production or shape partnerships.
- Write long-form content, including blog posts, in-depth educational posts, and brand campaign scripts, using compelling narratives and considered narrative arcs.
- Write social captions, standalone short-form content, and supplementary copy, using humor, wit, and social trends and language where appropriate.
- Manage and deliver high-quality work that meets the brief and the agency’s creative standard.
- Contribute to account growth and new business through proactive recommendations, research, and ideas.
- Provide responsive strategy and delivery to clients, supporting positive feedback, a client NPS of +20, and a client retention rate above 80%.
Benefits
- 20 days of vacation per year plus 12 public holidays.
- Full paid medical insurance, including dental and vision.
- Annual performance bonus.
- 401(k) matching plan.
- Gym membership contributions.
- Free fruit, breakfast cereals, snacks, soft drinks, tea, and coffee.
- Free home office chair and screen.
- Quarterly team offsites and regular socials.
- Free Citi Bike membership.
- Recruitment referral bonus.
- Agile working policy.
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What This Job Offers
Job Type
Full-time
Education Level
No Education Listed
