Social Copywriter [Nyc]

Born Social•New York, NY

1d•Hybrid

About The Position

Born Social US is hiring a full-time Social Copywriter to work on Be The People’s organic social content and campaigns. The role combines strong writing skills with a deep interest in social media and internet culture. The copywriter will develop and adapt the brand’s tone of voice for social, contribute to an editorial strategy and publishing system, collaborate with the Creative team on copy-led concepts, write long-form content, and create short-form social captions and supporting copy. The position is based in New York City and follows a hybrid schedule: three days in the office each week, with Wednesdays and Thursdays as fixed office days and the third office day flexible across Monday, Tuesday, or Friday. Standard working hours are 9:00 a.m. to 5:30 p.m., with flexibility by prior agreement with line managers and occasional work outside those hours. The role is measured on the quality and impact of creative output, contribution to account growth or new business, and client feedback and retention.

Requirements

Have a portfolio of writing that creates an emotional response.
Be capable of and enjoy writing both short- and long-form creative copy.
Have worked on a brand in-house or at an agency.
Demonstrate knowledge of brands with strong tone of voice, particularly in social media.

Nice To Haves

Experience with purpose-driven brands or nonprofit organizations.

Responsibilities

Develop and codify Be The People’s tone of voice for social, adapting existing guidelines in collaboration with the client team while keeping the brand on-voice.
Contribute to shaping an editorial strategy and system for establishing Be The People as a publisher, including a consistent storytelling cadence and understanding of platform formats.
Collaborate with the Creative team to develop copy-centric concepts that inform production or shape partnerships.
Write long-form content such as blog posts, in-depth educational posts, and brand campaign scripts, using compelling narratives and considered narrative arcs.
Write short-form standalone social content, captions, and supplementary copy that can incorporate humor, wit, trends, and social language where appropriate.
Manage and deliver high-quality work to brief and the agency’s creative standards.
Contribute proactive recommendations, research, and ideas to account growth and new business.
Support positive client feedback through responsive, strategic, high-quality delivery.