Social Content Producer

Instacart

3d•CA$86,000 - CA$90,500•Remote

About The Position

Instacart is seeking a Social Content Producer to help define the brand's presence on social media. This role is responsible for creating a fast-moving content engine that resonates with audiences and builds the brand. The ideal candidate will have a deep understanding of social media platforms, move at the speed of culture, and see creative potential in everyday grocery moments. This position will play a key role in shaping Instacart's brand identity on social media for years to come.

Requirements

A portfolio of work that demonstrates understanding of great platform-native content.
Hands-on editing skills in CapCut and native platform tools.
Ability to take a piece from concept to publish without a production team.
Ability to turn around reactive content in hours without quality slipping.
Strong visual and creative judgment.
Immersed in pop & food culture and a strong instinct for when our brand should join a cultural conversation or moment.

Nice To Haves

Experience working directly with creators and influencers, from brief to final post.
Familiarity with how SEO applies to social content and discoverability.
Some exposure to gifting or PR-driven creator amplification campaigns.

Responsibilities

Build a repeatable, fast-moving content engine that resonates with audiences and builds our brand on social.
Create a signature social franchise, format, or cultural moment that becomes a defining example of what's possible for Instacart.
Expand creative capacity by cultivating a strong network of freelance creators, production partners, and agencies.
Build the muscle for reactive content that is timely, on-brand, and worth watching.
Ensure Instacart becomes a brand that consistently shows in culture at moments that are most important to our audience.