Social Content Optimization Specialist

Primerica • Duluth, GA

3d • $65,000 - $75,000 • Hybrid

About The Position

Primerica is seeking a strategic, analytical, and performance-driven Social Content Optimization Specialist to oversee the planning, programming, optimization, and operational management of content across Primerica Social and Primerica’s broader social media ecosystem. This role is focused on understanding audience behavior, identifying content performance patterns, leveraging AI-powered tools and insights, repurposing and adapting existing content assets, and optimizing content to support lead generation, engagement, recruiting, and brand awareness. The ideal candidate understands platform nuances, audience segmentation, and how to apply data and emerging technologies to continuously improve content strategy and execution. Reporting to the AVP of Social Media, this role collaborates cross-functionally with marketing, PR, analytics, compliance, and field teams to deliver scalable, compliant, and platform-native content experiences. This role is hybrid in Duluth, Georgia; we are seeking local candidates only. This role is not eligible for sponsorship. The salary range for this role is $65k - $75k.

Requirements

• Bachelor’s degree in marketing, communications, journalism, digital media, or related field, or equivalent professional experience
• 3-5 years of experience in social media strategy, content management, digital marketing, audience development, or related roles
• Strong understanding of social media platforms, publishing tools, audience engagement strategies, and content optimization
• Experience using analytics, platform insights, and performance data to inform content strategy and business decisions
• Familiarity with AI-powered content, productivity, research, or analytics tools and a willingness to integrate emerging technologies into content workflows
• Excellent communication, collaboration, organizational, and project management skills
• Ability to manage content operations across multiple stakeholders, timelines, and priorities
• Strong understanding of platform-native social media best practices and evolving digital trends
• Ability to work effectively in a highly regulated environment with structured review and approval processes
• Proficiency with Microsoft Office tools including Word, PowerPoint, Excel, and Outlook

Nice To Haves

• 5+ years of experience in social media strategy, content operations, audience development, digital publishing, or content optimization
• Experience managing content within Sprinklr or similar enterprise social media management platforms
• Experience supporting lead generation, audience growth, or performance marketing initiatives through social media content strategies
• Strong analytical mindset with experience interpreting platform data, engagement trends, user behavior insights, and content performance metrics
• Experience using AI tools to support content optimization, workflow efficiency, audience analysis, or digital content operations
• Experience working in other regulated industries preferred
• Familiarity with SEO, web traffic analytics, content performance metrics, and audience segmentation strategies
• Experience managing both rapid-turnaround content needs and longer-term strategic initiatives
• Ability to identify scalable content opportunities through repurposing, optimization, and content lifecycle management

Responsibilities

• Develop, manage, and optimize social content programming strategies across Primerica’s social media channels for the company and sales force
• Analyze sales force social media user behavior, engagement trends, platform performance, and audience interaction patterns to inform content strategy and optimization decisions
• Leverage AI tools and emerging technologies to support content ideation, audience analysis, content adaptation, optimization workflows, and operational efficiency
• Identify opportunities to repurpose existing PR, thought leadership, field, corporate, and campaign content into scalable, social-first assets
• Develop and execute content strategies that drive lead generation, recruiting, brand awareness, engagement, and audience growth, including value-focused resources that support prospect engagement and follow-up activity
• Monitor content performance across platforms and continuously optimize content mix, cadence, targeting, and platform-specific execution
• Manage publishing strategy and content execution across Primerica’s social channels, including Facebook, Instagram, LinkedIn, X, YouTube, and emerging platforms
• Collaborate with cross-functional teams including PR, marketing, analytics, legal, compliance, CRM, and field marketing to support integrated campaigns and business initiatives
• Help identify audience needs, content gaps, engagement opportunities, and emerging social trends relevant to Primerica’s target audiences
• Partner with the AVP of Social Media to define KPIs, reporting frameworks, and performance benchmarks, and leverage analytics, AI-driven insights, and platform data to deliver actionable recommendations that improve content performance and user engagement
• Ensure content aligns with brand standards, platform best practices, and regulatory requirements by coordinating with legal and compliance teams to support review processes and adherence to industry regulations and disclosures
• Stay informed on emerging social media trends, AI technologies, and platform updates to provide strategic guidance on content optimization, platform best practices, and AI-assisted workflows
• Manage multiple projects simultaneously in a fast-paced environment with evolving priorities and timelines

Benefits

• Day one health, dental, and vision insurance
• 401(k) Plan with competitive employer match
• Vacation, sick, holiday and volunteer time off
• Life and disability insurance
• Flexible Spending Account & Health Savings Account
• Professional development
• Tuition reimbursement
• Company-sponsored social and philanthropy events

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level