Social Content Specialist

Whataburger • San Antonio, TX

1d • Hybrid

About The Position

As a Social Content Specialist, you’ll bring our brand to life through compelling, video-first storytelling that connects with our fans and communities. You’ll play a key role in shaping how Whataburger shows up across social platforms—creating content that strengthens brand love, drives engagement, and fuels business impact. In this role, you’ll help us Make a Difference by delivering content that builds authentic connections and elevates our brand voice. You’ll Serve with Heart by engaging meaningfully with our audience and creating experiences that resonate. By collaborating across teams, agencies, and partners, you’ll help us Win as One to execute high-impact campaigns. And through creative thinking, experimentation, and trend-forward storytelling, you’ll Move Forward Boldly to evolve our content and stay ahead in a fast-moving digital world.

Requirements

• 2+ years of experience in social media, digital marketing, or content creation
• Proven experience creating and editing video content for digital and social platforms
• Strong understanding of social media trends, tools, and platform best practices
• Experience executing content strategies that drive engagement and brand awareness
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Strong collaboration and communication skills across cross-functional teams
• Bachelor’s degree or equivalent work experience

Nice To Haves

• Experience working with influencers, creators, or brand ambassador programs
• Familiarity with social analytics tools and performance reporting
• Basic graphic design skills (e.g., Adobe Creative Suite, Canva)
• Experience partnering with agencies or external vendors
• Knowledge of video-first storytelling strategies and emerging platforms
• Passion for food, culture, and creating content that resonates with diverse audiences

Responsibilities

• Create and publish engaging short- and long-form video content across social platforms
• Manage end-to-end content production, including concepting, filming, editing, and post-production
• Execute social media campaigns aligned with brand and marketing strategies
• Partner with influencers and brand advocates to expand reach and engagement
• Collaborate cross-functionally with marketing, agencies, and internal stakeholders
• Monitor social trends and identify opportunities for innovative, relevant content
• Analyze performance metrics and optimize content based on insights
• Develop supporting digital and graphic assets to reinforce campaign messaging

Benefits

• Competitive Weekly Pay
• Bonus Program that scales up to 2.5X payout potential based on company results
• 5 weeks PTO
• Flex Weeks
• Paid Corporate Holidays
• Paid Parental Leave
• 401(k) match $1/$1 up to 4%
• Competitive Medical, Dental and Vision Benefits
• Short-term and Long-term Disability Benefits
• Opportunities for Career Development and Growth
• Whataburger Family Foundation - Scholarship Program (dependents eligible) and Hardship Grant Assistance
• Discounted Meals for You and a Guest
• Wireless Service Discounts
• Computer & Software Discounts
• Fitness / Gym Discounts
• Awards and recognition for all you do
• Retirement Celebration Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree