Social Content Marketing Strategist

University of Toronto • Toronto, ON

4d • CA$86,340 - CA$110,415 • Onsite

About The Position

The University of Toronto Scarborough (U of T Scarborough) is seeking a dynamic and innovative Social Content Marketing Strategist to join its growing Marketing & Communications team. This role involves contributing to an integrated multi-channel social marketing strategy, creating compelling content, building engaging campaigns, and advising on social advertising best practices. The ideal candidate will have an expert understanding of social platforms and audiences, a talent for crafting platform-specific content, and a strong grasp of analytics. U of T Scarborough is looking for someone to help share its diverse stories with a global audience. This is an opportunity to work with an iconic Canadian brand in a purpose-driven organization within a fast-paced team environment. Innovative and agile creatives from any sector are encouraged to apply.

Requirements

• Bachelor's Degree specializing in digital media, digital marketing, communications or an acceptable combination of equivalent experience
• Minimum five years experience implementing integrated multi-channel social marketing and communications strategies that drive strategic business objectives with successful social media campaigns.
• Proven experience conceptualizing, developing and executing high impact, social media marketing campaigns based on departmental strategic plans
• Extensive experience managing LinkedIn, Instagram, YouTube, Facebook, TikTok, Snapchat, X, Threads, Bluesky and social media advertising (including paid) in a complex organization
• Comprehensive understanding of Google Analytics and other ROI tracking tools
• Demonstrated experience creating innovative digital marketing solutions
• Proven ability to build highly engaged social communities
• Demonstrated experience balancing competing priorities and multiple projects concurrently and within tight timelines
• Well-informed on industry best practices and trends in digital communications
• Demonstrated experience pitching original story ideas and completing all phases of the creative process including: concept development, research, interviews, writing, recording, editing, distribution, etc.
• Senior level writing and editing skills
• Advanced content creation skills with vast experience and expertise in video production, editing, sound and lighting
• Deep knowledge of digital media platforms, social media marketing and audience segmentation principles, practices and techniques to successfully expand online audiences
• Thorough understanding of SEO and its function in driving content strategy
• Well-informed on digital applicable copyright, access and privacy laws
• Strong working knowledge of Adobe Creative Suite
• Superior communications skills both written and oral

Nice To Haves

• Secondary language skills an asset (ie. French, Spanish, Portuguese, Mandarin, Hindi, etc.)

Responsibilities

• Implementing social media communication plans across a broad range of marketing/communication channels
• Advising on best practices and strategies to maximize social media initiatives
• Developing a social media plan that supports marketing/communications strategy
• Creating and maintaining presence on social media platforms and advising on best practices and strategies for content marketing
• Developing and implementing content generation and marketing plans that support strategic objectives
• Fostering and maintaining positive relationships with targeted social media communities
• Analyzing the effectiveness of campaigns and/or programs using metrics

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level