Social Content Manager-Laura Mercier
About The Position
The Manager, Social Content plays a pivotal role in shaping, executing, and optimizing Laura Mercier’s global organic social strategy. Reporting to the Director, Social Content Strategy, this role balances creativity, consumer insight, and data-driven decision-making to build engaging, high-performing content across priority channels. The Social Content Manager partners closely with brand marketing, influencer/PR, and creative teams to bring brand stories to life while managing day-to-day content calendar execution, community engagement, and performance reporting. The position is based in Orveon’s hybrid-first work model, with three days per week in the office.
Requirements
- At least 5 years of experience in social media and content strategy.
- Strong understanding of platform best practices, including Meta, TikTok, and YouTube, and experience managing brand accounts.
- Ability to connect social storytelling with consumer insights and business goals.
- Experience using an in-house social content studio and optimizing content hooks.
- Demonstrated success developing and optimizing content to drive relevance, engagement, and awareness, including average views per post.
- Experience collaborating with creative teams, agencies, and cross-functional partners.
- Analytical mindset and hands-on experience with social listening, publishing, and reporting tools.
- Excellent communication, project management, and organizational skills.
- Creative problem-solving skills and ability to thrive in a fast-paced environment while balancing multiple priorities.
- Strong written and verbal communication skills.
- Ability to communicate complex ideas and processes simply.
- Strong interpersonal skills and ability to work as a team player and communicate with all levels of an organization.
Nice To Haves
- Experience in beauty, fashion, or consumer lifestyle.
Responsibilities
- Plan, execute, and optimize the social content calendar, aligning content with marketing priorities, product launches, and cultural moments.
- Lead social content creative briefings with internal and external partners and develop culturally relevant ideas.
- Partner with internal creative teams and agencies to produce high-quality, agile content tailored to platforms such as Instagram, TikTok, and YouTube.
- Use the in-house content studio to develop agile, lo-fi content.
- Use analytics and social listening tools to optimize content performance in real time and generate insights for future strategy.
- Identify opportunities to use user-generated content and emerging creators in brand storytelling.
- Monitor platform trends, tools, and competitor strategies, and recommend ways to keep the brand ahead.
- Support preparation and execution of social content shoots, ensuring deliverables align with the calendar and business priorities.
- Partner with brand leads to align social priorities with broader brand initiatives and maintain each brand’s voice within the central strategy.
- Encourage audience interaction and community belonging through features such as polls, Q&A sessions, and live events.
Benefits
- Hybrid-first work model with three days per week in the office.
- Work from anywhere for six weeks annually.
- Complimentary and discounted products on new releases and fan favorites.
- Professional development, including exposure to senior leadership, learning and development programs, and career advancement opportunities.
- Volunteer opportunities in the communities where employees live and work.
- Benefits package for full-time employees.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
