Social Content Lead, Publishing & Programming

Frida • Miami, FL

2d • Hybrid

About The Position

Frida is seeking a Social Content Lead, Publishing & Programming to join our Content & Social team. Reporting to the Senior Director of Content & Social Strategy, this person owns the operational system behind social: publishing, programming, calendars, campaign execution, creator/UGC intake, reporting, asset routing, and always-on content planning. The Social Content Lead, Publishing & Programming will thrive in a dynamic, fast-paced, and entrepreneurial environment.

Requirements

• 4–7+ years in social media, editorial content, content operations, audience development, editorial programming, or social production
• Experience inside a fast-paced social-first brand, media company, publisher, sports team, creator studio, entertainment brand, or culturally relevant consumer brand
• Strong experience managing publishing calendars and social workflows across multiple platforms
• Experience analyzing performance data and translating insights into action
• Experience with Dash Social, Sprout, Asana or similar tools
• Experience working with creator, influencer, or UGC content is strongly preferred
• Ability to work in a fast-paced environment in which requirements & priorities constantly change
• Excellent written and verbal communication
• Consumer obsessed and possess strong consumer understanding
• Excellent communicator with strong written, verbal, and presentation skills
• Ability to manage multiple projects at once and strong organizational skills
• Proactive; can operate autonomously, but also collaboratively as part of a team

Nice To Haves

• Bonus if they have experience in sports, entertainment, beauty, parenting, lifestyle, CPG, wellness, or creator-led brands

Responsibilities

• Own and manage social publishing calendars across Frida Baby, Frida Mom, Frida Fertility, Frida Kids, and future brand extensions
• Translate business priorities, launches, campaigns, retail moments, partnerships, cultural moments, and audience insights into social programming plans
• Develop monthly, quarterly, and campaign-level programming plans
• Build and maintain recurring content franchises, series, and editorial formats
• Ensure content is distributed strategically across channels based on platform-specific behaviors
• Manage publishing cadence and channel health across all owned social platforms
• Ensure Frida never goes dark or operates without a clear 30-day content plan
• Translate social strategy into weekly and monthly publishing plans
• Build content calendars around category moments, product stories, launch priorities, creator content, community insights, and performance learnings
• Help identify new content opportunities based on audience behavior, platform trends, cultural signals, and business priorities
• Coordinate launch and campaign execution so every product gets its own story, world, and content mix
• Partner with Creative and Production teams to ensure content aligns with channel objectives
• Help create repeatable systems for serialized formats, recurring franchises, and always-on social storytelling
• Partner with the social, influencer, creator, PR, and brand teams to organize creator, influencer, UGC, internal content, and campaign assets into one unified calendar
• Route assets between creative, copy, design, video, creator, influencer, and brand teams
• Help prioritize content opportunities across launches, retail moments, partnerships, activations, creator programs, and campaigns
• Ensure every content input has a clear role in the broader publishing system
• Own Dash Social publishing, tagging, reporting, and performance recaps
• Monitor content performance and identify actionable insights
• Analyze engagement, retention, saves, shares, watch time, audience growth, and channel health
• Continuously optimize publishing strategies based on platform signals and audience behavior
• Provide weekly and monthly reporting with clear recommendations
• Identify content gaps, operational blockers, and opportunities to move faster
• Help build content hygiene systems, including tagging, archiving, playlisting, highlights, and digital footprint cleanup
• Support social listening workflows and ensure audience insights are fed back into programming
• Maintain strong visibility across what is live, what is scheduled, what is in development, and what is missing
• Create scalable workflows that allow the team to operate with speed, consistency, and clarity
• Partner with Brand Marketing, Creative, Influencer, PR, Paid Media, Analytics, E-Comm, and Product Marketing teams
• Ensure social content supports broader business, launch, retail, campaign, and marketing objectives
• Act as a key stakeholder in social planning discussions
• Help Frida operate with the rigor of a modern digital publisher rather than a traditional brand social team

Benefits

• Comprehensive medical, vision, and dental plan options
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and more
• FSA & HSA
• 401k matching up to 4% with immediate vesting
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!
• Pregnancy and parental leave
• Weekly wellness programming in-office
• Dog friendly office
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings
• Annual Day of Service to support our local Miami community
• Volunteer opportunities throughout the year
• Exclusive employee product discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed