Social Content Creator

Blossom Health • New York, NY

1d • $70,000 - $85,000 • Onsite

About The Position

Blossom Health is seeking a Founding Social & Content Creator to establish and grow the company's social media presence. This role is responsible for building brand awareness, trust, and growth through engaging content across platforms like TikTok, Instagram, and Facebook. The creator will manage the entire content lifecycle, from concept development and production to publishing and community engagement, with a focus on creating shareable and impactful content. This is a highly autonomous position for an individual with strong creative instincts, a deep understanding of internet culture, and a passion for building a brand's online presence from the ground up. The role also involves creating UGC-style content for paid acquisition campaigns, collaborating with the marketing team on creative strategies.

Blossom Health aims to address the mental health crisis by improving access to care through an AI-native platform. The company has secured significant funding and is experiencing rapid growth. This position offers a unique opportunity to shape the online identity of a leading mental healthcare company, create content that makes mental health topics engaging, and contribute to a mission-driven organization.

Requirements

• 1–3 years of experience creating content or running social for a brand, startup, agency, creator, or your own audience
• Personally grown a social account to 50K+ followers or can show comparable evidence of meaningful audience growth
• Created content that has generated 1M+ organic views within a 90-day period
• Portfolio of short-form content that you personally concepted, filmed, and edited
• Understand why certain videos take off and can break down the hook, pacing, format, audience, and distribution behind them
• Fluent in TikTok, Instagram Reels, Stories, Facebook, and short-form internet culture
• Can edit quickly in CapCut, Premiere, or similar tools
• Understand what makes organic content different from paid creative and can make content that works in both environments
• Comfortable on camera and comfortable directing other people on camera
• Highly self-directed. You don't need someone handing you a content calendar every Monday
• Strong creative judgment and aren't afraid to test weird ideas
• Move quickly and would rather publish, learn, and iterate than spend two weeks debating a single post
• Good judgment around sensitive topics and understand that mental healthcare requires a higher bar for accuracy and trust
• Authorized to work in the United States
• Excited to be in-person in New York City 5 days a week

Nice To Haves

• Built an audience from zero
• Created paid social ads that converted
• Worked with creators or influencers
• Created content in healthcare, wellness, consumer, or another regulated category

Responsibilities

• Own Blossom’s day-to-day presence across TikTok, Instagram, Facebook, and emerging social platforms
• Develop Blossom’s organic social strategy, recurring content formats, creative concepts, and publishing cadence
• Concept, script, film, edit, and publish short-form video from start to finish
• Be comfortable appearing on camera and pulling other members of the Blossom team into content
• Build repeatable content franchises that audiences recognize and want to come back to
• Identify trends, conversations, hooks, and formats early and figure out how Blossom can participate without sounding forced or corporate
• Create UGC-style paid creative for Meta and TikTok, including multiple hooks, cuts, and calls to action for testing
• Work with creators, clinicians, patients, and members of our team to source and produce compelling content
• Manage and grow our social community through comments, DMs, and conversations
• Navigate mental-health content thoughtfully while following privacy, clinical review, and escalation guidelines
• Track performance across views, reach, watch time, shares, saves, follower growth, profile visits, and site traffic
• Use performance data to constantly refine what we create and where we invest our time
• Stay obsessed with what is happening on the internet and continuously experiment with new formats, platforms, creators, and ideas

Benefits

• $70,000–$85,000 base salary, based on experience
• Meaningful equity ownership
• Significant growth opportunities as Blossom and the marketing team scale
• Beautiful, sunshine and snack-filled office in the heart of Flatiron, Manhattan
• Health, dental, and vision insurance
• A focus on outcomes, not hours
• Team outings and offsites
• Unlimited PTO

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed