Social Art Director

Orveon Global•New York, NY

About The Position

Orveon Global is seeking a Social Art Director to shape how its brands appear across social platforms, social commerce channels, creator ecosystems, and emerging digital spaces. This social-first role focuses on how consumers discover, engage with, and purchase beauty products through channels and formats such as TikTok Shop, Instagram Reels, creator content, livestream shopping, paid social, and community-driven trends. The role involves conceiving and executing platform-native creative designed to build brand affinity, drive engagement, and support conversion, in close partnership with social, influencer, media, ecommerce, and marketing teams. The Social Art Director will lead creative development for social-first campaigns and content, art direct creator and commerce assets, and translate cultural trends, platform behaviors, consumer insights, and social conversations into timely creative. The role also supports rapid content testing and optimization based on performance insights, while ensuring work meets brand standards and is suited to platform algorithms, audience behaviors, and business objectives. Within the first year, the successful candidate will help elevate Orveon's social presence with culturally relevant, platform-native, commerce-driven, and creator-led content. The role will contribute to brand growth through social engagement, creator partnerships, TikTok Shop performance, and digital-first storytelling. The stated pay range is $98,000–$130,500. The posting says compensation is supplemented with benefits for full-time employees but does not specify the benefits.

Requirements

At least 6 years of experience in art direction, content creation, or creative design, with a strong focus on social-first and digital commerce environments.
Demonstrated experience creating content for TikTok, Instagram, YouTube, social commerce, and creator-driven ecosystems.
A strong portfolio showcasing social-first campaigns, short-form video, creator collaborations, social commerce content, and performance-driven creative.
Deep understanding of TikTok Shop, influencer marketing, affiliate content, livestream shopping, and digital consumer behavior.
Expertise in Adobe Creative Suite and Figma; proficiency in After Effects, motion graphics, and video editing tools.
Strong understanding of social platform trends, algorithms, content formats, and best practices.
Experience art directing photography, video, creator content, and UGC-style assets.
Ability to balance brand storytelling with performance marketing objectives.
Data curiosity and ability to use performance insights to inform creative decisions and optimization.
Passion for beauty, culture, creators, social trends, and the evolving social commerce landscape.
Highly collaborative and adaptable, with energy for a fast-paced, test-and-learn environment.
Strong understanding of full-funnel consumer journeys and how creative contributes to awareness, engagement, conversion, and loyalty.

Responsibilities

Lead creative development for social-first campaigns, creator content, TikTok Shop, social commerce initiatives, and always-on content strategies.
Concept and execute creative across TikTok, Instagram, YouTube Shorts, Pinterest, paid social, CRM, and emerging platforms.
Develop content designed to drive engagement, consideration, and conversion, applying social commerce best practices.
Partner with Influencer, Social, Media, and Ecommerce teams on platform-native content supporting full-funnel objectives and measurable business outcomes.
Art direct creator, influencer, UGC, livestream, and social commerce content while maintaining brand standards and platform authenticity.
Translate cultural trends, platform behaviors, consumer insights, and social conversations into relevant, timely creative concepts.
Drive innovation in short-form video, motion, storytelling, and emerging content formats.
Collaborate with creative leadership, copywriters, photographers, videographers, and external creators to bring ideas to life.
Optimize creative for platform-specific algorithms, audience behaviors, and performance metrics.
Support rapid content creation, testing, iteration, and optimization using performance insights and social trends.
Partner with project management and cross-functional teams to deliver content efficiently while maintaining a high creative standard.
Maintain understanding of social commerce trends, including TikTok Shop, affiliate marketing, creator partnerships, livestream shopping, and changing digital consumer behaviors.