Social Art Director (Laura Mercier)

Orveon Global•New York, NY

27d

About The Position

We are seeking a Social Art Director who lives at the intersection of beauty, culture, content, and commerce. This role is responsible for shaping how our brands show up across social platforms, social commerce channels, creator ecosystems, and emerging digital spaces. This is not a traditional art direction role. We're looking for someone who deeply understands how consumers discover, engage with, and purchase beauty products today—from TikTok Shop and Instagram Reels to creator content, livestream shopping, paid social, and community-driven trends. As a Social Art Director, you will concept and execute high-performing, platform-native creative that builds brand love, drives engagement, and fuels conversion. You'll partner closely with social, influencer, media, ecommerce, and marketing teams to create content designed for the speed and behavior of today's digital consumer.

Requirements

6+ years of experience in art direction, content creation, or creative design with a strong focus on social-first and digital commerce environments.
Demonstrated experience creating content for TikTok, Instagram, YouTube, social commerce, and creator-driven ecosystems.
Strong portfolio showcasing social-first campaigns, short-form video, creator collaborations, social commerce content, and performance-driven creative.
Deep understanding of TikTok Shop, influencer marketing, affiliate content, livestream shopping, and digital consumer behavior.
Expert in Adobe Creative Suite and Figma; proficient in After Effects, motion graphics, and video editing tools.
Strong understanding of social platform trends, algorithms, content formats, and best practices.
Experience art directing photography, video, creator content, and UGC-style assets.
Comfortable balancing brand storytelling with performance marketing objectives.
Data-curious and able to use performance insights to inform creative decisions and optimization.
Passionate about beauty, culture, creators, social trends, and the rapidly evolving social commerce landscape.
Highly collaborative, adaptable, and energized by a fast-paced, test-and-learn environment.
Strong understanding of full-funnel consumer journeys and how creative contributes to awareness, engagement, conversion, and loyalty.

Responsibilities

Lead creative development for social-first campaigns, creator content, TikTok Shop, social commerce initiatives, and always-on content strategies.
Concept and execute thumb-stopping creative across TikTok, Instagram, YouTube Shorts, Pinterest, paid social, CRM, and emerging platforms.
Develop content specifically designed to drive engagement, consideration, and conversion, with a strong understanding of social commerce best practices.
Partner with Influencer, Social, Media, and Ecommerce teams to create platform-native content that supports full-funnel objectives and measurable business outcomes.
Art direct creator, influencer, UGC, livestream, and social commerce content that feels authentic to each platform while maintaining brand standards.
Translate cultural trends, platform behaviors, consumer insights, and social conversations into creative concepts that feel relevant and timely.
Drive innovation in short-form video, motion, storytelling, and emerging content formats.
Collaborate with creative leadership, copywriters, photographers, videographers, and external creators to bring ideas to life.
Ensure all creative is optimized for platform-specific algorithms, audience behaviors, and performance metrics.
Support rapid content creation, testing, iteration, and optimization based on performance insights and social trends.
Partner with project management and cross-functional teams to deliver content efficiently while maintaining a high creative standard.
Maintain a deep understanding of social commerce trends, including TikTok Shop, affiliate marketing, creator partnerships, livestream shopping, and evolving digital consumer behaviors.