SMM specialist

TV Company • New York, NY

6h • Remote

About The Position

The project needs a hands-on SMM / Growth Content Manager to build and grow social media almost from scratch. Accounts exist, but there is no meaningful audience yet; there is a website, educational products, and a need to generate leads through social channels. The mail goal - Audience growth and leads that convert into educational program purchases. Role mission - Build a system for attracting Russian-speaking entrepreneurs globally through Instagram, YouTube Shorts, and Telegram, turning content, small-budget paid promotion, and nurture mechanics into followers, leads, and educational program purchases. Part-time initially, with potential transition to full-time.

Requirements

• Independent SMM/growth specialist who combines strategy, creativity, performance thinking, expert-content production, and an AI-first approach.
• Builds a user journey from first touch to purchase.
• Thinks in chains: goal -> hypothesis -> content -> channel -> metric -> insight.
• Can operate with a small budget and without a large team.
• Uses AI as a workflow, not as a one-off text generator.
• Understands entrepreneurial audiences and educational products.
• Experience growing Instagram from zero or near-zero.
• Understanding Reels and YouTube Shorts as reach channels.
• Understanding Telegram as a nurture, retention and sales channel.
• Ability to launch Meta Ads independently.
• Ability to work with an ad budget up to $300/month.
• Proficiency with Canva/Figma, CapCut, ChatGPT, Claude and other AI tools.
• Strong hooks, scripts, CTAs and editorial judgment.
• Understanding educational products and entrepreneurial audiences.

Nice To Haves

• Experience with launches, webinars, bootcamps or online courses.
• Experience with founder personal brands.
• Micro- and nano-influencer marketing.
• Experience creating lead magnets and nurture sequences.
• Experience targeting a global Russian-speaking audience.

Responsibilities

• Develop SMM strategy from scratch; define audience, build content funnels for educational products.
• Create ideas for Reels, Shorts, carousels and Telegram; hooks, scripts, CTAs; repurpose founder expertise into short-form content.
• Launch Meta Ads from scratch, test audiences, creatives, offers on a small budget; basic analytics and UTM setup.
• Grow audience from scratch using Reels/Shorts, Telegram nurture, lead magnets, collaborations and micro-influencers.
• Utilize AI tools like ChatGPT, Claude, Canva/Figma, CapCut for research, ideation, copy, visuals and analysis.
• Perform weekly analysis of reach, follows, clicks, leads, CPL, CTR, CPC and lead quality; provide insights and next steps.

Benefits

• Work from absolutely ANYWHERE in the world with internet connection
• Flexible compensation with base and performance bonuses
• Opportunities to develop professionally
• Friendly, professional, highly motivated and productive team that wants to develop professionally
• Creative Environment where You will never be bored!

What This Job Offers

• Job Type: Part-time
• Career Level: Entry Level
• Education Level: No Education Listed