Small Group Sales Manager

Salamander HospitalityMiddleburg, VA
$65,000 - $75,000Onsite

About The Position

The Small Group Sales Manager is responsible for driving incremental group room revenue by proactively identifying, developing, and closing business. This role plays a critical part in maximizing occupancy by targeting shoulder periods and calendar gaps, ensuring optimal utilization of resort inventory across all seasons. This is a pure sales role, owning the full sales cycle from lead generation through contract execution.

Requirements

  • 5–7+ years of progressive sales experience in luxury hospitality or resort sales (required)
  • Proven success driving group revenue and closing business in a competitive environment
  • Strong understanding of forecasting, budgeting, and pace management
  • Experience selling group room blocks and managing corporate accounts
  • Exceptional communication, negotiation, and relationship-building skills
  • Executive presence aligned with a Forbes Five-Star brand
  • Highly organized, strategic, and results-driven
  • Candidates without luxury or resort sales experience will not be considered.

Nice To Haves

  • Experience with Delphi FDC, Opera, and Microsoft Office
  • Knowledge of contract management, pricing strategy, and hotel operations

Responsibilities

  • Drive group room revenue within the small group segment (10–25 peak rooms)
  • Target local and regional drive markets, focusing on corporate and executive-level clients
  • Develop business from C-suite retreats, board meetings, leadership offsites, and executive gatherings
  • Proactively identify and fill need dates, shoulder periods, and calendar gaps
  • Generate new business through outbound prospecting, referrals, and third-party channels (ALHI, Preferred Hotels & Resorts)
  • Own the complete sales cycle: prospecting, qualification, proposal development, site tours, negotiation, and closing
  • Develop and present customized proposals aligned with client objectives and Forbes Five-Star positioning
  • Negotiate rates, packages, and contract terms in alignment with revenue strategy
  • Achieve and exceed group revenue goals set by the Director of Sales
  • Build and maintain relationships with executive assistants, administrators, and decision-makers
  • Serve as the primary point of contact from inquiry through contract execution
  • Lead property tours showcasing accommodations, dining, spa, equestrian, and meeting experiences
  • Deliver a seamless, high-touch pre-arrival sales experience
  • Maintain communication through handoff to Conference Services
  • Represent Salamander’s Forbes Five-Star service culture in all client interactions
  • Anticipate client needs and deliver elevated, personalized service
  • Address concerns proactively and build long-term client loyalty

Benefits

  • Paid Time off
  • Holiday Pay
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) and company match
  • Paid Maternity, Paternity and Adoptive Parent Leave
  • Short Term Disability Insurance
  • Long Term Disability Insurance
  • Recognition Programs & Rewards
  • Property Discounts for Rooms, Retail & Dining
  • Free Parking
  • Tuition Reimbursement
  • Complimentary meals and uniform
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