Site Merchandising Specialist

The Digital Stronghold • Denver, CO

3d • Remote

About The Position

The Digital Stronghold is seeking a detail-oriented and analytical Specialist, Site Merchandising to help drive customer engagement, conversion, and revenue across our digital storefronts. In this role, you will primarily support Boston Scally while also serving as a resource across the broader Digital Stronghold portfolio. You'll contribute to the end-to-end digital merchandising experience—from planning and curating product assortments to optimizing product presentation and supporting promotional campaigns. Working closely with Marketing, Inventory Planning, Creative, UX, and Technology teams, you'll ensure our online shopping experiences reflect brand priorities, support business goals, and deliver a seamless customer journey.

Requirements

• Bachelor's degree in Business, Marketing, Merchandising, or a related field, or equivalent experience.
• 2–4 years of experience in e-commerce, digital merchandising, or online retail.
• Experience working with CMS and e-commerce platforms such as Salesforce Commerce Cloud, Shopify Plus, Magento, or similar systems.
• Familiarity with PIM and DAM platforms and product data management workflows.
• Experience using analytics tools such as Google Analytics, Adobe Analytics, or similar reporting platforms.
• Strong analytical skills with the ability to translate data into actionable insights.
• Exceptional attention to detail and organizational skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong communication and collaboration skills.
• Candidates must be legally authorized to work in the United States at the time of hire. We are not able to provide visa sponsorship for this position.

Nice To Haves

• Basic HTML/CSS knowledge is a plus, but not required.

Responsibilities

• Execute merchandising strategies that improve product visibility, customer engagement, and revenue across digital channels.
• Plan and implement weekly site updates, including homepage content, category pages, promotional banners, and navigation updates.
• Curate product assortments for featured collections, seasonal campaigns, gift guides, and merchandising initiatives.
• Manage product categorization, tagging, and content to ensure a consistent and intuitive shopping experience.
• Load, maintain, and QA product information including titles, descriptions, imagery, metadata, and product attributes.
• Ensure product content aligns with brand standards and SEO best practices.
• Regularly audit site taxonomy, content, and product presentation to identify and resolve inconsistencies, broken links, and merchandising issues.
• Partner with Marketing, Planning, Creative, UX, and Technology teams to support product launches, campaigns, and site updates.
• Coordinate campaign launches by preparing merchandising assets, scheduling content, and ensuring seamless execution across desktop and mobile experiences.
• Collaborate on testing initiatives and provide feedback on site functionality improvements.
• Monitor merchandising performance using site analytics and reporting tools.
• Analyze key metrics including click-through rate, conversion rate, bounce rate, and product performance.
• Identify opportunities to improve product discovery, customer engagement, and conversion.
• Support testing and optimization efforts for new features, site layouts, and merchandising strategies.
• Maintain documentation of merchandising processes and best practices.
• Support knowledge sharing, onboarding, and cross-training initiatives within the team.

Benefits

• medical, dental, and vision coverage
• flexible paid time off
• paid parental leave
• a 401(k) plan with company match
• additional benefits designed to support employee well-being and professional growth

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level