Site Creative & Content Strategy Manager

Advance Auto Parts•Raleigh, NC

1d•Hybrid

About The Position

The Site Creative & Content Strategy Manager leads the editorial direction, onsite creative strategy, creative briefing, and asset workflow execution for Advance Auto Parts’ digital storefront. This role serves as the connective tissue between Merchandising, Creative, Marketing, and Site teams—shaping clear storytelling direction, establishing creative standards, coordinating asset production, and ensuring content is delivered accurately, on time, and aligned to category and campaign priorities. This role focuses on how stories come to life on site, translating merchandising and marketing strategies into compelling creative briefs, managing the end‑to‑end asset pipeline, and ensuring all final assets meet brand standards and publishing requirements. The Site Creative & Content Strategy Manager plays a critical role in keeping creative development organized, efficient, and impactful across homepage, category, and campaign experiences.

Requirements

Strong creative operations and editorial mindset with the ability to translate strategy into clear, executable creative direction
Proven ability to manage complex asset pipelines and cross‑functional timelines
High level of organization, attention to detail, and ownership over deliverables
Clear communicator comfortable working across creative, merchandising, and marketing teams
Demonstrated ability to define creative strategy and set standards that guide scalable execution
Strong cross‑functional leadership skills, with experience aligning multiple stakeholders around shared creative goals
5-7 years of experience in editorial content, creative project management, digital production, or related roles
Demonstrated experience writing strong creative briefs and partnering with design and copy teams
Proven ability to manage creative workflows, asset pipelines, and cross‑functional timelines
Proficiency with creative asset tools and project‑management platforms
Bachelor’s degree required in Marketing, Communications, Creative Writing, Digital Media, Business, Merchandising, or a related field; equivalent professional experience may be considered.

Nice To Haves

Experience supporting ecommerce, retail, or marketing teams preferred
Familiarity with campaign development, photo direction, or content production workflows a plus

Responsibilities

Define and evolve the onsite creative strategy, ensuring alignment with brand, merchandising, and marketing objectives
Establish and maintain creative standards, principles, and guardrails to drive consistency across homepage, category, and campaign experiences
Own the creative briefing process for onsite content, translating category priorities, campaigns, and customer needs into clear storytelling direction
Write actionable creative briefs outlining narrative intent, messaging priorities, asset requirements, and success criteria
Provide guidance on messaging clarity, value‑proposition articulation, and content hierarchy to strengthen onsite storytelling
Maintain an editorial perspective that ensures consistency of tone, voice, and brand expression across site experiences
Partner closely with Creative, Photography, and Copy teams to bring briefs to life through strong visual and editorial execution
Manage the full lifecycle of creative assets from concept through delivery, including intake, timelines, reviews, and final handoff
Track asset requests, milestones, and dependencies using project‑management tools and shared workflows
Route creative for review and approval, incorporating feedback while maintaining scope, timelines, and quality standards
Review and approve creative assets for accuracy, brand consistency, adherence to onsite creative standards, and alignment with merchandising goals
Ensure creative execution adheres to established onsite creative standards, brand guidelines, and experience principles
Partner with Site Merchandising teams to support asset readiness checks and last‑mile coordination ahead of launch
Maintain clear documentation, trackers, and process standards to support predictable, repeatable execution
Maintain and evolve an editorial calendar tied to category moments, seasonal campaigns, and recurring content needs
Continuously identify opportunities to improve creative workflows, tooling, and collaboration models
Lead cross‑functional alignment across Merchandising, Marketing, Creative, and Ecommerce to define creative priorities, expectations, and sequencing
Serve as the primary operational lead for onsite creative production, reducing friction and improving speed to market
Drive clarity and decision‑making across teams to ensure creative strategy, timelines, and outputs remain aligned to business goals