Shopper Marketing Manager

Tyson Foods•Springdale, AR

1d•Onsite

About The Position

The Shopper Marketing Manager is a key member of the Growth Organization's Shopper Marketing team, supporting multiple brands and retailers. This role reports to a Sr Shopper Marketing Manager and is responsible for developing and executing shopper marketing strategies across designated retail accounts. Key functions include supporting brand launches and driving growth through insight-led programs. The manager will oversee projects, manage budgets, facilitate cross-functional collaboration, and partner with analytics to translate insights into actionable strategies. The position requires influencing internal and external stakeholders to ensure timely, effective, and ROI-driven results.

Requirements

Minimum of 5+ years of experience in marketing, sales, market research, or agency roles within the food or consumer packaged goods industry
Advanced proficiency in Microsoft Excel, including complex analytical tools and budget management
Moderate to advanced proficiency in PowerPoint
Experience using syndicated data sources such as Nielsen, IRI, or Spectra
Strong presentation and public speaking skills
Excellent verbal and written communication skills
Proven ability to collaborate across sales, agency, brand, and retail execution teams

Nice To Haves

At least 1 year of shopper marketing experience

Responsibilities

Support the development and execution of shopper marketing strategies for Tyson’s portfolio of brands across designated retail accounts
Partner with the Sr Shopper Marketing Manager to deliver shopper marketing plans for strategic retailers
Develop executional tactics aligned with brand, category, and customer strategies to deliver mutually beneficial programs
Assist in creating and executing launch plans at key grocery retailers to drive awareness, household penetration, trial, and repeat purchase
Manage shopper marketing projects, budgets, and communications, coordinating closely with brand, shopper marketing, and sales planning teams
Ensure all programs are delivered on time and within budget
Effectively present and influence recommendations with retail partners and internal stakeholders, including Sales, Brand, and Sales Planning teams
Apply fact-based shopper insights and qualitative data to develop customer strategies that drive sustainable growth
Develop and align plans across Sales, Brand, and Customer priorities
Influence cross-functional teams at the manager and director+ levels throughout planning, budgeting, and program development
Partner with Analytics & Insights team to translate insights into actionable solutions
Conduct strategic business analyses, identify key drivers, define KPIs, and manage budgets to optimize ROI
Lead agency partners through the full project lifecycle, from briefing to creative development and execution
Develop clear agency briefs and serve as the voice of both the customer and the brand
Manage multiple projects simultaneously and respond effectively to fast-paced, customer-driven requests
Demonstrate strong project management, problem-solving, and attention to detail
Collaborate effectively with cross-functional teams