Associate Shopper Marketing Manager

Tyson Foods•Springdale, AR

1d•Onsite

About The Position

The Associate Shopper Marketing Manager plays a key role within the Growth Organization as part of the Shopper Marketing team. This position supports multiple brands, retailers, and reports to a Shopper Marketing Manager. In this role, you’ll be responsible for developing and executing shopper marketing strategies across designated retail accounts, supporting brand launches, and driving growth through insight-led programs. Manages projects, budgets, and cross-functional collaboration, partners with analytics to translate insights into action, and influences internal and external stakeholders to deliver timely, effective, and ROI-driven results. Our Talent Strategy is to Attract, Grow, Reward and Retain the best talent, and we believe that our Culture is the connecting thread that drives that strategy! We strive to be a talent magnet to establish a reputation for being a talent rich organization where team members can grow their career while growing the business. We are a high performing organization where team members are rewarded (Pay, Benefits and Recognition) for their contributions, and given the opportunity to support and/or volunteer with programs that help Tyson make a lasting social impact in the communities where we live and work. To learn more about our culture, please read Our Purpose. At Tyson, we feed the world like family.

Requirements

Bachelor’s degree in Marketing or a related business field
Minimum of 3 years of experience in marketing, sales, market research, or agency roles within the food or consumer packaged goods industry
Advanced proficiency in Microsoft Excel, including complex analytical tools and budget management
Moderate to advanced proficiency in PowerPoint
Experience using syndicated data sources such as Nielsen, IRI, or Spectra
Strong presentation and public speaking skills
Excellent verbal and written communication skills
Proven ability to collaborate across sales, agency, brand, and retail execution teams

Nice To Haves

At least 1 year of shopper marketing experience

Responsibilities

Support the development and execution of shopper marketing strategies for Tyson’s portfolio of brands across designated retail accounts.
Partner with the Shopper Marketing Manager to deliver shopper marketing plans for strategic retailers.
Develop executional tactics aligned with brand, category, and customer strategies to deliver mutually beneficial programs.
Assist in creating and executing launch plans at key grocery retailers to drive awareness, household penetration, trial, and repeat purchase.
Manage shopper marketing projects, budgets, and communications, coordinating closely with brand, shopper marketing, and sales planning teams.
Ensure all programs are delivered on time and within budget.
Effectively present and influence recommendations with retail partners and internal stakeholders, including Sales, Brand, and Sales Planning teams.
Apply fact-based shopper insights and qualitative data to develop customer strategies that drive sustainable growth.
Develop and align plans across Sales, Brand, and Customer priorities.
Influence cross-functional teams at the manager and director+ levels throughout planning, budgeting, and program development.
Partner with Analytics & Insights team to translate insights into actionable solutions.
Conduct strategic business analyses, identify key drivers, define KPIs, and manage budgets to optimize ROI.
Lead agency partners through the full project lifecycle, from briefing to creative development and execution.
Develop clear agency briefs and serve as the voice of both the customer and the brand.
Manage multiple projects simultaneously and respond effectively to fast-paced, customer-driven requests.
Demonstrate strong project management, problem-solving, and attention to detail.
Collaborate effectively with cross-functional teams