Associate Shopper Marketing Manager
About The Position
The Associate Shopper Marketing Manager is a key role within the Growth Organization's Shopper Marketing team, supporting multiple brands and retailers. This position reports to a Shopper Marketing Manager. The primary responsibilities include developing and executing shopper marketing strategies across designated retail accounts, supporting brand launches, and driving growth through insight-led programs. The manager will oversee projects, budgets, and cross-functional collaboration, working with analytics to translate insights into actionable strategies, and influencing both internal and external stakeholders to achieve timely, effective, and ROI-driven results.
Requirements
- Minimum of 3 years of experience in marketing, sales, market research, or agency roles within the food or consumer packaged goods industry.
- Advanced proficiency in Microsoft Excel, including complex analytical tools and budget management.
- Moderate to advanced proficiency in PowerPoint.
- Experience using syndicated data sources such as Nielsen, IRI, or Spectra.
- Strong presentation and public speaking skills.
- Excellent verbal and written communication skills.
- Proven ability to collaborate across sales, agency, brand, and retail execution teams.
Nice To Haves
- Bachelor’s degree in Marketing or a related business field.
- At least 1 year of shopper marketing experience.
Responsibilities
- Support the development and execution of shopper marketing strategies for Tyson’s portfolio of brands across designated retail accounts.
- Partner with the Shopper Marketing Manager to deliver shopper marketing plans for strategic retailers.
- Develop executional tactics aligned with brand, category, and customer strategies to deliver mutually beneficial programs.
- Assist in creating and executing launch plans at key grocery retailers to drive awareness, household penetration, trial, and repeat purchase.
- Manage shopper marketing projects, budgets, and communications, coordinating closely with brand, shopper marketing, and sales planning teams.
- Ensure all programs are delivered on time and within budget.
- Effectively present and influence recommendations with retail partners and internal stakeholders, including Sales, Brand, and Sales Planning teams.
- Apply fact-based shopper insights and qualitative data to develop customer strategies that drive sustainable growth.
- Develop and align plans across Sales, Brand, and Customer priorities.
- Influence cross-functional teams at the manager and director+ levels throughout planning, budgeting, and program development.
- Partner with Analytics & Insights team to translate insights into actionable solutions.
- Conduct strategic business analyses, identify key drivers, define KPIs, and manage budgets to optimize ROI.
- Lead agency partners through the full project lifecycle, from briefing to creative development and execution.
- Develop clear agency briefs and serve as the voice of both the customer and the brand.
- Manage multiple projects simultaneously and respond effectively to fast-paced, customer-driven requests.
- Demonstrate strong project management, problem-solving, and attention to detail.
- Collaborate effectively with cross-functional teams.
Benefits
- Paid time off
- 401(k) plans
- Affordable health benefits
- Affordable life benefits
- Affordable dental benefits
- Affordable vision benefits
- Affordable prescription drug benefits
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
