Shopper Marketing Manager

Tyson Foods, Inc. • Springdale, AR

1d

About The Position

The Shopper Marketing Manager plays a key role within the Growth Organization as part of the Shopper Marketing team. This position supports multiple brands and retailers and reports to a Sr Shopper Marketing Manager. In this role, the manager is responsible for developing and executing shopper marketing strategies across designated retail accounts, supporting brand launches, and driving growth through insight-led programs. The role involves managing projects, budgets, and cross-functional collaboration, partnering with analytics to translate insights into action, and influencing internal and external stakeholders to deliver timely, effective, and ROI-driven results.

Requirements

• Bachelor’s degree in Marketing or a related business field preferred
• Minimum of 5+ years of experience in marketing, sales, market research, or agency roles within the food or consumer packaged goods industry.
• Advanced proficiency in Microsoft Excel, including complex analytical tools and budget management.
• Moderate to advanced proficiency in PowerPoint.
• Experience using syndicated data sources such as Nielsen, IRI, or Spectra.
• Strong presentation and public speaking skills.
• Excellent verbal and written communication skills.
• Proven ability to collaborate across sales, agency, brand, and retail execution teams

Nice To Haves

• At least 1 year of shopper marketing experience preferred

Responsibilities

• Support the development and execution of shopper marketing strategies for Tyson’s portfolio of brands across designated retail accounts.
• Partner with the Sr Shopper Marketing Manager to deliver shopper marketing plans for strategic retailers.
• Develop executional tactics aligned with brand, category, and customer strategies to deliver mutually beneficial programs.
• Assist in creating and executing launch plans at key grocery retailers to drive awareness, household penetration, trial, and repeat purchase.
• Manage shopper marketing projects, budgets, and communications, coordinating closely with brand, shopper marketing, and sales planning teams.
• Ensure all programs are delivered on time and within budget.
• Effectively present and influence recommendations with retail partners and internal stakeholders, including Sales, Brand, and Sales Planning teams.
• Apply fact-based shopper insights and qualitative data to develop customer strategies that drive sustainable growth.
• Develop and align plans across Sales, Brand, and Customer priorities.
• Influence cross-functional teams at the manager and director+ levels throughout planning, budgeting, and program development.
• Partner with Analytics & Insights team to translate insights into actionable solutions.
• Conduct strategic business analyses, identify key drivers, define KPIs, and manage budgets to optimize ROI.
• Lead agency partners through the full project lifecycle, from briefing to creative development and execution.
• Develop clear agency briefs and serve as the voice of both the customer and the brand.
• Manage multiple projects simultaneously and respond effectively to fast-paced, customer-driven requests.
• Demonstrate strong project management, problem-solving, and attention to detail.
• Collaborate effectively with cross-functional teams

Benefits

• paid time off
• 401(k) plans
• affordable health, life, dental, vision and prescription drug benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Manager