Shopper Marketer (Consumer Business Group)

3M•Maplewood, MN

6d•Onsite

About The Position

Collaborate with Innovative 3Mers Around the World. Choosing where to start and grow your career has a major impact on your professional and personal life, so it's equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers. This position provides an opportunity to transition from other private, public, government or military experience to a 3M career. The Impact You'll Make in this Role As a Shopper Marketer in the Consumer Business Group, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by: Knowing the shopper group you’re responsible for intimately, understanding their needs, path to purchase, conversion drivers, and barriers to adoption. Developing a solid understanding of 3M brands, products and brand campaigns. Brands include but are not limited to Post‑it, Scotch, Meguiar’s, Filtrete, Nexcare, and Command Brands. Leading the creation, execution, and measurement of a Shopper Marketing Plan with a specific focus on new customer acquisition, whitespace expansion, and new channel entry. Building relationships with key Marketing personnel at your account and being highly collaborative with Sales Representatives and Category Development Managers. Evaluating the financial viability of various marketing tactics and managing budget. Identifying new retail formats, emerging digital‑first channels, and alternative customer touchpoints, and developing activation strategies tailored to these environments. Designing and executing test‑and‑learn programs to validate new channel opportunities and optimize shopper conversion. Translating shopper insights into launch‑ready retail programs, onboarding toolkits, and channel‑specific messaging for new customer segments. Partnering with Sales and Business Development teams to build custom shopper programs that support new customer pitches and national account expansion.

Requirements

Bachelor’s degree or higher (completed and verified prior to start)
Seven (7) years of combined experience in sales, marketing, analytics, or category/retail management in the consumer‑packaged‑goods industry in a private, public, government or military environment
One (1) year of experience working with new channels or business development
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Nice To Haves

Master’s degree in Marketing or Business Administration from an accredited institution
Ten (10) years of combined experience in sales, marketing, analytics, or category/retail management in the consumer‑packaged‑goods industry
Strong interpersonal and persuasion skills, with demonstrated experience leading cross‑functional teams and influencing across differing interests and perspectives
Previous experience in a shopper marketing role, eCommerce, or advanced analytics
Demonstrated project management and budget management skills
Experience developing shopper strategies for new channels, such as emerging retail formats, value channel, specialty retail, or digital‑native partnerships
Proven track record supporting new customer or business development efforts, including building retailer‑specific activation plans, sell‑in materials, and launch programs
Experience conducting or applying shopper insights research to validate opportunities in new segments or markets
Ability to translate early‑stage customer or channel opportunities into clear, actionable retail and digital activation plans

Responsibilities

Knowing the shopper group you’re responsible for intimately, understanding their needs, path to purchase, conversion drivers, and barriers to adoption.
Developing a solid understanding of 3M brands, products and brand campaigns. Brands include but are not limited to Post‑it, Scotch, Meguiar’s, Filtrete, Nexcare, and Command Brands.
Leading the creation, execution, and measurement of a Shopper Marketing Plan with a specific focus on new customer acquisition, whitespace expansion, and new channel entry.
Building relationships with key Marketing personnel at your account and being highly collaborative with Sales Representatives and Category Development Managers.
Evaluating the financial viability of various marketing tactics and managing budget.
Identifying new retail formats, emerging digital‑first channels, and alternative customer touchpoints, and developing activation strategies tailored to these environments.
Designing and executing test‑and‑learn programs to validate new channel opportunities and optimize shopper conversion.
Translating shopper insights into launch‑ready retail programs, onboarding toolkits, and channel‑specific messaging for new customer segments.
Partnering with Sales and Business Development teams to build custom shopper programs that support new customer pitches and national account expansion.
Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties.
Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.