Marketer

PACS

1d•Onsite

About The Position

McClure Post-Acute is seeking a dynamic Director of Marketing & Public Relations to lead our facility’s outreach, brand strategy, and census development. In this pivotal role, you will be the "voice" of our facility, building vital relationships with families, civic leaders, and the media. You will work closely with the Administrator to ensure our programs are effectively shared with the community while maintaining a warm, patient-centered atmosphere within our halls.

Requirements

Bachelor’s Degree from an accredited college or university.
5+ years of marketing/public relations experience specifically in a healthcare setting.
Proficiency in Microsoft Office Suite is required.
Proven ability to maintain confidentiality and build rapport with diverse groups, including government agencies, residents, and staff.
Prolonged use of a computer.
Occasional lifting/moving of up to 25 lbs.
Comfortable working in a skilled nursing environment with a low-to-moderate noise level.
Must be prepared to assist in resident evacuation during emergency situations.

Responsibilities

Plan and direct marketing programs to maintain and increase facility census.
Ensure all brochures, digital materials, and public information packets are accurate and up to date.
Represent the facility in civic groups and charitable activities; coordinate with news media to share positive developments and new programs.
Develop and maintain policies regarding the release of information in accordance with current privacy rules and regulations (HIPAA).
Lead internal communications (newsletters, announcements) and assist in developing resident programs and social services publications.
Prepare and manage the departmental operating budget in collaboration with the facility Administrator.
Provide creative support and guidance to department directors to ensure all staff understand their role in these programs.