Shopper Experience Manager

Haleon • Mississauga, ON

6d • Hybrid

About The Position

This role is for an existing vacancy at Haleon Canada. The Shopper Experience Manager will partner with internal stakeholders and Haleon priority customers to develop and execute retail-centric shopper programs that drive shopper conversion and grow category/brand sales. The role leverages data & analytics, shaping shopper and customer insights to develop relevant retail media programming for priority categories/brands at assigned customers. The goal is to address and deliver value to the shopper, the customer, and Haleon.

Requirements

• Undergraduate degree with specialization in Business or Marketing.
• 5+ years of experience in Shopper &/or Brand Marketing, inclusive of omni/digital commerce/retail media
• Ability to manage multiple, competing projects at once.
• Strong time management and organizational skills with attention to detail and accuracy.
• Team player that can collaborate with and manage the needs of multiple stakeholders (Sales, Marketing, Retailers, Agency Partners, etc.).
• Ability to work at a strategic as well as an executional level.
• Solid analytical skills utilizing a variety of sources of data to generate insight and actionable recommendations.
• Demonstrated business savvy, with confidence to engage at executive levels both internally and externally at customer level.
• Candidates must be legally authorized to work in Canada at the time of application and throughout employment.
• Candidates are expected to reside within commuting distance of the position location, or relocate at their own expense.

Nice To Haves

• Previous experience in key account sales, category management &/or shopper insights would be an asset.
• CPG experience is strongly preferred.

Responsibilities

• Develop & execute full year, customer specific shopper activation plans, inclusive of portfolio programs, innovation support & scale events in consultation with key stakeholders (Sales, Marketing, Retailers, Agency Partners) to deliver annual targets.
• Sell and execute shopper marketing plans with excellence – both internally & externally.
• Leverage local & global shopper research to enhance knowledge of the shopper mission & mindset (behaviours, barriers, needs, etc.), identify growth opportunities and influence program development.
• Develop shopper activation ideas & associated creative – rooted in key insights - to support category growth platforms.
• Assess global shopper toolkits and determine relevance for Canadian market.
• Work closely with Canadian shopper agency to adapt global materials or create market specific campaigns.
• Leverage Shopper Science Lab (SSL) technology as appropriate to optimize promotional materials and messaging.
• Build direct relationships with Marketing teams at key customers ensuring Haleon becomes first point of contact in priority categories.
• Build customer specific expertise around key retailer strategies, shopper profiles, activation toolkit, retail media offerings, etc.
• Act as day-to-day shopper lead for retailer media relationships at assigned customer(s).
• Establish and maintain effective relationships with shopper marketing agency partners on behalf of Haleon.
• Represent shopper on assigned accounts throughout the commercial planning process to ensure the shopper is reflected in customer plans and influence plans at a more strategic level.
• Evaluate shopper/retailer activations to ensure efficient spending and continuous improvement and ROI delivery to the business, in partnership with the Retail Insights & Analytics manager.
• Support delivery of the total shopper marketing budget to plan, in close partnership with Finance and other members of the Shopper Marketing team, including monthly forecasting and phasing of spend.

Benefits

• Competitive compensation and annual bonus package.
• Comprehensive and flexible benefits program from day 1.
• Defined contribution pension plan with employer contribution.
• Optional Haleon Savings Plan with employer matching.
• 26 weeks of fully paid leave for all new parents, regardless of gender or sexuality.
• Inclusive, diverse, and collaborative culture.
• Commitment to development and career progression.
• Hybrid model in a modern office located in Mississauga.
• Fitness centre, annual fitness subsidy, and bistro onsite.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level