SEO Supervisor, SEO & AI Visibility

Tombras • Knoxville, TN

2d • Hybrid

About The Position

The SEO Supervisor will lead multi-platform organic discovery and visibility strategies across traditional Google Search, AI Overviews, ChatGPT, Gemini, Perplexity, YouTube, Reddit, maps, and reviews. This role involves serving as a trusted strategic partner for mid-size to enterprise-level clients, presenting performance updates, strategic recommendations, and testing plans. The position requires partnering across departments such as Development, UX, Analytics, Content, PR, Social, and Paid Search to maximize broad digital signals that influence both search rankings and AI citations. The role also includes overseeing the optimization of content for semantic clarity, entity relevance, answer-first structure, citations, structured data, and source quality. A key aspect is building, refining, and operationalizing AI-assisted workflows, ensuring they are grounded in human review and high editorial standards. Additionally, the SEO Supervisor will provide hands-on guidance across core technical SEO elements and supervise multi-location local SEO and reputation programs.

Requirements

• 6+ years of hands-on experience in SEO (with agency experience working across multiple accounts and industries highly preferred).
• Proven capability managing technical, content, or local SEO workstreams for complex, national, or multi-location brands.
• A clear, working point of view on how generative search, zero-click experiences, and LLMs are shifting user behavior.
• Demonstrated experience managing project timelines and giving constructive feedback or training to junior team members.
• Comfort turning performance data from complex environments into clear narratives and business-focused recommendations.
• BrightEdge, Conductor, Ahrefs, SEMrush, Screaming Frog, Lumar/Deepcrawl, Google Search Console, and GA4.
• Yext, BrightLocal, Reputation.com, Chatmeter, or similar.
• Working knowledge of HTML, CSS, JavaScript, and how modern CMS platforms (WordPress, AEM, Drupal, Shopify) or front-end frameworks affect search accessibility.
• Direct experience with prompt design, structured data strategy, retrieval-aware content structuring, and AI-assisted content scaling.

Responsibilities

• Lead Multi-Platform Strategy: Drive organic discovery and visibility strategies across traditional Google Search, AI Overviews, ChatGPT, Gemini, Perplexity, YouTube, Reddit, maps, and reviews.
• Client Leadership: Serve as a trusted strategic partner for mid-size to enterprise-level clients, presenting performance updates, strategic recommendations, and testing plans with confidence.
• Integrated Marketing: Partner across departments (Development, UX, Analytics, Content, PR, Social, and Paid Search) to maximize broad digital signals that influence both search rankings and AI citations.
• Implement GEO/AEO Frameworks: Oversee the optimization of content for semantic clarity, entity relevance, answer-first structure, citations, structured data, and source quality.
• AI Workflow Innovation: Build, refine, and operationalize AI-assisted workflows (such as content briefs, schema generation, internal link automation, and page refreshes) ensuring they are strictly grounded in human review and high editorial standards.
• Enterprise Tech & Local SEO: Provide hands-on guidance across core technical SEO elements (crawlability, rendering, site migrations, Core Web Vitals) and supervise multi-location local SEO and reputation programs.
• Supervise & Mentor: Manage workloads, timelines, and quality control across multiple client accounts while directly training and mentoring junior SEO team members.
• Evolve Analytics & Reporting: Move clients away from legacy click-based metrics to modern frameworks that track share of voice, answer inclusion, LLM citations, and overall business impact.

Benefits

• Relocation assistance may be provided.
• Dog-friendly offices
• Flexible PTO
• Generous parental leave for primary and non-primary caregivers
• Medical (PPO or High Deductible option) for employee + dependents
• 401(k) Participation
• Employer-paid Dental & Vision
• A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed