SEO Strategist (Remote US) - Future Opening

Directive•Irvine, CA

1d•$75,000 - $95,000•Remote

About The Position

Directive Consulting is seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing. This is a crucial, client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy. Internally, this role is titled Account Strategist, Content & SEO.

Requirements

A proven track record of success around implementing SEO principles and content strategy: keyword research, on-page optimization, and link building.
Analytical insight: ability to analyse website traffic and SEO metrics using tools like Google Analytics.
Strong Communication skills: comfortable client facing and owning relationships with key stakeholders.
Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools.
Proven organisational, project, and time management skills.
Genuine enthusiasm for digital marketing, SEO and Content.
Must have agency experience.
Must have B2B tech and/or SaaS experience.
Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

Responsibilities

Creating custom strategies and implementing best practices for clients to achieve NSMs.
Using project phase, overall marketing goals, current campaigns, and historical performance to optimize and revise strategies.
Crafting creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights.
Using LTV:CAC modeling, Customer Generation, Share of SERP, and Content Production to inform strategies.
Setting goals for clients using data from Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting, with approval from the Associate Director (AsD).
Ensuring planned strategy is executed by delegating tasks to team members and clients using Asana.
Partnering with Project Managers to ensure tasks are created, assigned, and due dates are met.
Working closely with content writers and designers to complete content campaigns on time and to client standards.
Serving as the main interface between clients and the internal team, building relationships and acting as a consultant.
Proactively communicating timeline expectations, goal attainment progress, and using Slack for communication between bi-weekly meetings.
Proactively communicating any roadblocks, opportunities for account growth, and moments of change on client accounts to internal leadership.
Regularly reporting to clients on the progress and impact of their strategy through bi-weekly meetings, monthly reports, quarterly reports, and two bi-annual business review presentations.
Looking for opportunities for clients to grow their business with Directive, such as growing into another service line or growing within their current service line.
Asking for referrals at key moments, such as when a point of contact starts a new job or a client leaves a 5 CSAT score.

Benefits

Competitive base salary in the $75,000-95,000 USD range.
Medical, dental, vision plans, disability, and life insurance coverage.
100% employer-paid plan for employee and 50% employer contribution for dependents.
Access to certified therapists through Spring Health.
Membership to Headspace.
Gympass.
Unlimited PTO (2-week minimum).
Paid Company Holidays.
Your Birthday Off.
End of Year Recharge (Closed December 24 - January 1).
Paid Parental Leave.
Traditional and Roth 401(k) with a 3% company match.
Annual bonus based on tenure.
Annual Anniversary Trip with peers and executive leadership.