SEO Specialist

Saxon Global • Detroit, MI

2d

About The Position

The SEO Specialist will be responsible for implementing new CS marketing and lead gen websites, executing digital marketing campaigns (e.g., email, social media, advertising), and leading the digital strategy for Connected Services. This includes managing website/landing pages with SEO/GEO-optimized content and Salesforce-integrated lead-capture forms, as well as developing and executing Connected Services digital marketing campaigns. The role also involves owning the Connected Services marketing roadmap, defining messaging strategy, marketing tactics, and execution plans. Additionally, the specialist will create and maintain marketing collateral, partner with the sales team for customer-facing events, and collaborate with the product management team to create product collateral and content. Developing customer testimonials and case studies with quantified results for website and sales use is also a key responsibility.

Requirements

• SEO/GEO-optimized content
• Salesforce-integrated lead-capture forms
• Messaging strategy
• Marketing tactics and execution plan
• Customer-facing events
• Booth content
• Pre-show social campaigns
• Lead-capture process
• Product collateral and content
• White papers and webinars
• Customer testimonials and case studies
• Quantified results

Responsibilities

• Implement new CS marketing and lead gen website
• Execute digital marketing campaigns (e.g. email, social media, advertising)
• Lead digital strategy for Connected Services, including management of website/landing pages with SEO/GEO-optimized content and Salesforce-integrated lead-capture forms
• Develop and execute Connected Services digital marketing campaigns
• Own the Connected Services marketing roadmap defining messaging strategy, marketing tactics and execution plan
• Create and maintain marketing collateral to promote Connected Services solutions
• Partner with sales team to plan and execute customer-facing events such as customer showcases and tradeshows with booth content, pre-show social campaigns, and a defined lead-capture process at each show
• Partner with product management team to create product collateral and content for both internal and external audiences, such as white papers and webinars
• Develop customer testimonials and case studies with quantified results, for use on the website and in sales conversations

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed