SEO Specialist (Expert Level)

Shop Innovator

13d

About The Position

We are looking for an SEO expert with a proven track record of improving search rankings, increasing organic traffic, and driving business results. The ideal candidate is highly analytical, technically skilled, and capable of developing and executing comprehensive SEO strategies with minimal supervision. About Shop Innovator Shop Innovator is a growing eCommerce and digital marketing company focused on helping brands increase visibility, traffic, and revenue through strategic digital marketing initiatives. We are seeking an experienced SEO Specialist who can take ownership of SEO strategies for our clients and drive measurable organic growth.

Requirements

Proven experience as an SEO Specialist with a strong track record of increasing organic traffic, rankings, and conversions
Expert-level knowledge of on-page, off-page, and technical SEO
Advanced proficiency with Google Search Console, Google Analytics 4, Ahrefs, SEMrush, Screaming Frog, and other industry-standard SEO tools
Strong experience conducting technical SEO audits and implementing recommendations
Expertise in keyword research, search intent analysis, content strategy, and content optimization
Experience managing SEO campaigns for eCommerce businesses
Strong understanding of Google's ranking factors, Core Web Vitals, crawlability, indexation, and site architecture
Strong understanding of HTML, CSS, JavaScript, schema markup, crawlability, rendering, and indexation
Ability to analyze data and convert insights into actionable growth strategies
Excellent written and verbal English communication skills
Ability to work independently, prioritize tasks, and take ownership of SEO performance

Nice To Haves

Experience managing SEO for multiple websites or businesses
Extensive experience with Shopify SEO and eCommerce SEO
Proven success in competitive markets and scaling organic traffic growth
Experience with international SEO, local SEO, and multi-location SEO campaigns
Strong understanding of Conversion Rate Optimization (CRO) and user experience best practices
Experience collaborating directly with developers to implement technical SEO improvements

Responsibilities

Develop and execute comprehensive SEO strategies to improve organic visibility and search rankings
Conduct advanced keyword research, competitor analysis, and search intent analysis
Perform technical SEO audits and implement recommendations
Optimize website architecture, internal linking, metadata, content, and user experience
Monitor and improve Core Web Vitals, crawlability, indexation, and site performance
Develop and manage ethical link-building and authority-building initiatives
Collaborate with content creators, developers, and marketing team members
Track, analyze, and report on SEO performance using industry-leading tools
Stay current with search engine algorithm updates, industry trends, and emerging SEO opportunities
Identify and prioritize opportunities that drive qualified traffic, leads, and revenue growth
Manage and optimize SEO efforts across multiple client websites