SEO Manager (On-site)

TR MILLER HEATING AND COOLING•Bolingbrook, IL

3d•Onsite

About The Position

TR Miller Heating, Cooling, Plumbing and Electrical is a fast-growing company built on trust and integrity. We’re more than a service provider – we’re a team that genuinely cares about people. TR Miller is looking for a high-impact, strategic, and results-oriented SEO Manager to join our in-house marketing team. Our SEO Manager is responsible for owning our organic search strategy, ensuring our brands are the first choice for homeowners in the communities we serve. This role is ideal for someone who is data-driven, understands the technical nuances of local search, and wants to be part of a collaborative and supportive marketing team. You will be responsible for increasing organic visibility and driving high-intent traffic to generate leads for our HVAC, plumbing, electrical, and specialty service lines.

Requirements

3–5+ years of SEO experience, preferably in-house or at an agency managing multi-location service businesses
Deep understanding of Google algorithm updates, ranking factors, and local SEO best practices
Hands-on experience with technical SEO audits and tools (Screaming Frog, Ahrefs, Google Search Console, etc.)
Comfortable using platforms such as Google Analytics 4, WordPress, and Unbounce; ServiceTitan experience is a plus
Strong ability to translate data into actionable marketing strategies
Exceptional communication and problem-solving skills
Ability to manage multiple priorities and meet deadlines in a fast-paced environment
Must be able to remain in a stationary position (seated) for prolonged periods
Frequent use of computer, keyboard, and telephone headset

Nice To Haves

ServiceTitan experience is a plus

Responsibilities

Develop and execute a scalable SEO roadmap aligned to business goals across multiple brands and regions
Run ongoing site audits, diagnose technical issues, and collaborate with developers to improve crawlability, speed, and indexation
Build and manage local SEO programs including Google Business Profile optimization, citations, and local landing pages for multiple locations
Strengthen our digital footprint across emerging platforms like AI Search Optimization (SGE/GEO)
Improve site structure and content to match keyword targets and user intent while ensuring pages are technically sound and conversion-oriented
Conduct ongoing keyword research, competitive analysis, and SERP monitoring. Report on rankings, organic traffic, and conversion impact
Improve domain authority by discovering opportunities and implementing white-hat link building strategies
Own the SEO reporting dashboard using tools like Google Analytics 4, Google Search Console, SEMrush/Ahrefs, and BrightLocal
Create SEO launch plans for newly acquired brands to ensure smooth transitions and strong organic performance
Other duties as assigned