SEO Manager

Tombras•Knoxville, TN

7h•Hybrid

About The Position

This role is responsible for architecting comprehensive SEO strategies and tactics for national and international brands, including multi-location brands. The SEO Manager will leverage exceptional analytical capabilities paired with effective client communication skills, with deep experience in hyperlocal SEO, including location business listing management across dozens of online directories with enterprise level software. They will use enterprise software to monitor, analyze and enhance ratings and reviews for thousands of business locations, conduct business listing SEO audits to execute optimizations, improve location consistency, remove location duplicates and identify other off-page SEO opportunities. The role involves managing enterprise-level SEO software with multi-engine and multi-language hyperlocal keyword rank tracking capabilities, monitoring, analyzing and providing insights on website SEO performance on a monthly and weekly basis with direct client interaction. Technical SEO expertise is crucial, including hreflang, canonical URLs, XML sitemaps, robots.txt, 301 redirects, schema markup, internal/external linking strategies, international CMS website architectures, country/language URLs, and title tag optimization. The SEO Manager will work with senior leadership to develop new SEO client initiatives and team training, manage tasks, workloads and projects across a large SEO team, and exhibit confident communication skills to effectively present tactical plans and SEO performance to clients. They will proactively identify new keyword opportunities, maintain a constant pulse on organic search engine health, manage link building strategies, consult with website development partners, champion department processes, stay current on industry trends, and perform SEO competitive SWOT analysis.

Requirements

Exceptional analytical capabilities paired with effective client communication skills.
Deep experience in hyperlocal SEO, including location business listing management across dozens of online directories with enterprise level software (Yext, Reputation.com, BrightBrightLocal, etc.).
Use enterprise software to monitor, analyze and enhance ratings and reviews for thousands of business locations.
Conduct business listing SEO audits to execute optimizations, improve location consistency, remove location duplicates and identify other off-page SEO opportunities.
Managing Enterprise-level SEO software (BrightEdge, Conductor, seoClarity etc.) with multi-engine and multi-language hyperlocal keyword rank tracking capabilities.
Monitor, analyze and provide insights on website SEO performance on a monthly and weekly basis with direct client interaction.
Technical SEO expertise: hreflang, canonical URLs, XML sitemaps, robots.txt, 301 redirects, schema markup, internal/external linking strategies, international CMS website architectures, country/language URLs, title tag optimization, and more.
Exhibit confident communication skills to effectively present tactical plans and SEO performance to clients.
Proactively identify new keyword opportunities, then recommend detailed action to capitalize on them – pushing ideation, to execution, and all the way to completion.
Maintain a constant pulse on the organic search engine health across the globe at an aggregate level, as well as hyperlocal-level.
Manage link building strategies and techniques by pushing the creative boundaries of relationship building, content outreach and thought leadership across multiple verticals.
Consult and work directly with our internal and external website development partners and firms to implement your recommendations.
Champion department processes, stay current on SEO industry trends and best practices.
Review and document the impact of significant site changes, algorithm updates, events and other key drivers of organic traffic and organic-driven client KPIs.
Perform SEO competitive SWOT analysis to identify areas of opportunities and threats from competitor activity to algorithm updates.

Nice To Haves

Training, managing, supervising programmatic media planner/buyers
Develop and expand on departmental process and programmatic prowess
Communicate with clients on marketplace intelligence, and present media strategies, plans & recommendations
Provide guidance to Strategy, Analytics and Account Service to ensure alignment with and delivery against client KPI’s
Oversee team training and mentoring and lead the implementation and development of all new and existing processes
Act as programmatic departmental liaison with other departments concerning the allocation of planning and buying resources in programmatic
Work with the individual planners, ensure that all programmatic media plans are strategic, deliver on client objectives, and meet stated goals
Align with the Associate Director of Programmatic, be an agency representative in client presentations of programmatic strategy and plans
Provide regular oversight of campaign execution to maintain high-quality standards and ensure performance
Manage the programmatic team’s workload and help prioritize with account service to meet deliverables
Provide senior-level guidance and review on campaign reports, research, POV’s, and client presentations to ensure quality and client-readiness
Ensure that all buyers initiate the optimization process per the stated KPIs for each client/plan
Manage the delivery and development of campaign reports and provide senior-level insight and analysis
Align with the Associate Director of Programmatic, serve as a digital marketplace landscape expert internally and with clients

Responsibilities

Architect comprehensive SEO strategies and tactics for national and international brands, including multi-location brands.
Leverage exceptional analytical capabilities paired with effective client communication skills.
Utilize deep experience in hyperlocal SEO, including location business listing management across dozens of online directories with enterprise level software (Yext, Reputation.com, BrightLocal, etc.).
Use enterprise software to monitor, analyze and enhance ratings and reviews for thousands of business locations.
Conduct business listing SEO audits to execute optimizations, improve location consistency, remove location duplicates and identify other off-page SEO opportunities.
Manage enterprise-level SEO software (BrightEdge, Conductor, seoClarity etc.) with multi-engine and multi-language hyperlocal keyword rank tracking capabilities.
Monitor, analyze and provide insights on website SEO performance on a monthly and weekly basis with direct client interaction.
Apply technical SEO expertise: hreflang, canonical URLs, XML sitemaps, robots.txt, 301 redirects, schema markup, internal/external linking strategies, international CMS website architectures, country/language URLs, title tag optimization, and more.
Work with the SVP, Integrated Search and Director of SEO to develop new SEO client initiatives and team training.
Work with the Director of SEO to manage tasks, workloads and projects across a large SEO team comprised of Analysts and Strategists that will be assisting the SEO Manager.
Exhibit confident communication skills to effectively present tactical plans and SEO performance to clients.
Proactively identify new keyword opportunities, then recommend detailed action to capitalize on them – pushing ideation, to execution, and all the way to completion.
Maintain a constant pulse on the organic search engine health across the globe at an aggregate level, as well as hyperlocal-level.
Manage link building strategies and techniques by pushing the creative boundaries of relationship building, content outreach and thought leadership across multiple verticals.
Consult and work directly with our internal and external website development partners and firms to implement your recommendations.
Champion department processes, stay current on SEO industry trends and best practices.
Review and document the impact of significant site changes, algorithm updates, events and other key drivers of organic traffic and organic-driven client KPIs.
Perform SEO competitive SWOT analysis to identify areas of opportunities and threats from competitor activity to algorithm updates.