SEO / GEO Search Specialist (AI & Answer Engine Optimization)

Underscore Marketing

2d•Remote

About The Position

We are a forward-thinking digital marketing agency at the intersection of search, AI, and performance media. As search continues to evolve toward AI-first experiences, we are investing in next-generation capabilities—including Generative Engine Optimization (GEO) and AI-driven workflows—to help our clients stay ahead. We are seeking an experienced SEO Specialist who is passionate about the future of search and has hands-on experience leveraging AI tools and agents to scale SEO strategies. This role will play a critical part in evolving our SEO offerings from traditional ranking models to AI-powered discovery and answer-driven visibility. You’ll work cross-functionally with teams to develop scalable, repeatable processes for keyword research, technical SEO, reporting, and onsite optimization.

Requirements

4–5+ years of hands-on SEO experience (agency experience preferred)
Strong understanding of technical SEO, on-page optimization, and content strategy
Experience with AI tools (e.g., ChatGPT, Claude, Gemini, or custom agents) for SEO workflows
Familiarity with Generative Engine Optimization (GEO) or optimizing for AI-driven search experiences
Proficiency with SEO tools (e.g., Screaming Frog, SEMrush, Ahrefs, Google Search Console)
Strong analytical mindset with experience in performance reporting (GA4, Looker, etc.)
Ability to translate data into actionable insights for internal teams and clients

Nice To Haves

Experience working with pharma or healthcare clients
Understanding of regulatory considerations (MLR environments, compliance constraints)
Experience collaborating with paid media teams on integrated search strategies
Knowledge of structured data/schema and entity-based SEO

Responsibilities

Develop and execute SEO strategies across technical, on-page, and content optimization.
Identify opportunities to improve visibility in both traditional SERPs and AI-driven answer environments.
Conduct keyword research aligned to evolving search behavior (including conversational and intent-based queries).
Optimize content for AI-powered search experiences (Google AI Overviews, Bing Copilot, etc.).
Structure content for featured snippets, entity recognition, and semantic relevance.
Partner with internal teams and clients to align outputs with answer-based discovery models.
Build and/or utilize AI agents and tools to streamline keyword research and clustering, SEO audits and issue identification, and reporting and performance analysis.
Develop scalable workflows that improve efficiency and consistency across accounts.
Perform site audits, identify technical issues, and provide actionable recommendations.
Work with developers to implement fixes related to indexing, crawling, site speed, and structured data.
Create clear, actionable reporting that ties SEO performance to business outcomes.
Translate complex SEO and AI trends into client-friendly insights and recommendations.