SEO/GEO Content Writer
About The Position
We are looking for an SEO/GEO Content Writer eager for a new challenge and ready to make a real impact for a diverse portfolio of clients. Search is still the most powerful way consumers discover and evaluate products online, but the rules have changed. Today's top-ranking content requires genuine expertise, strategic thinking, and skilled writing. You'll own your clients' content strategies – including category copy, product copy, blog articles, and more – applying your marketing and writing skills while leveraging AI tools to support the creative process. Your editorial eye will ensure every piece meets our quality standards before it reaches a client. The result: content that drives visibility, trust, and results.
Requirements
- Bachelor’s degree
- 2+ years of writing experience in a marketing or deadline-driven role.
- A strong attention to detail and the ability to multitask.
- Excellent verbal and written communication and presentation skills.
- Passion for SEO/GEO and a proactive attitude toward enhancing knowledge and self-development.
- Curiosity about the changing organic search landscape and openness to experimenting with AI tools.
- Embodies ROI’s core values and is willing to contribute to a collaborative team environment.
Responsibilities
- Understand your client’s products/services and target markets, and research the client’s competitive search landscape to identify opportunities to build the client’s core brand message and expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).
- Conduct topical keyword, entity, and prompt fan-out research for category, product, blogs, and informational pages.
- Create optimized copy for all page types, including performing qualitative or quantitative research as needed for topic pillars and sub-pillars.
- Partner with an SEO Technical Analyst to review off-site authority signals through backlink analysis, third party reviews, and unlinked mentions.
- Collaborate with an SEO Technical Analyst to synthesize competitive landscape research and keyword research into a cohesive individualized SEO/GEO strategy for your clients.
- Spearhead the communication and execution of SEO/GEO strategies you develop.
- Manage multiple projects and topics simultaneously, seamlessly moving from niche to niche as needed, and adhering to deadlines.
- Build strong client relationships by creating and sending meeting agendas and follow-ups, leading calls, helping organize client visits, and providing proactive communication regarding account strategy.
- Monitor organic search performance through a variety of tools like Google Analytics, Google Search Console, keyword rank trackers, and LLM visibility applications.
- Contribute to monthly SEO/GEO performance reports and communicate results, findings, and strategies to clients.
- Work with sales and SEO team members to deliver SEO/GEO pitches to prospective clients as needed.
- Collaborate with team members from other marketing channels to ensure a cohesive strategy for shared clients.
Benefits
- Work-life integration supported by a hybrid work environment and core office hours
- Thoughtfully designed workspace for collaboration, deep work, and downtime
- 20 days of PTO with incremental increases as your ROI career progresses
- 10 paid holidays
- Comprehensive physical and mental health benefits (ROI covers 100% of the cost for employee medical and dental)
- Paid disability and life insurance
- Monthly education bonus
- Training and mentorship programs designed for personal and professional growth
- Team lunches twice per quarter
- Quarterly team builders
- Fully stocked kitchen and catered weekly lunch
- Eco-friendly office with onsite gym and game room
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
