SEO Director — Fanatics Markets

Fanatics Betting & Gaming•New York, NY

About The Position

As an SEO Lead within the Fanatics Markets Growth team, you’ll own the vision, strategy, and execution of organic acquisition across a portfolio of Fanatics-owned and partnered properties. You’ll blend deep technical SEO expertise with high-quality content strategy, product thinking, and commercial partnerships to accelerate traffic, conversion, and revenue. You’ll lead a cross-functional, high-performing team and collaborate with Product, Engineering, Analytics, Commercial to deliver scalable growth systems that compound over time. This is a pivotal role for an SEO leader who understands modern search (including GEO/LLMO), can balance technical foundations with content creation, and knows how affiliate and partnership models drive sustainable growth.

Requirements

10+ years of experience leading SEO at scale across complex, multi-site portfolios
Deep technical SEO expertise (crawlability, indexation, rendering, site performance, structured data, JavaScript SEO, international SEO)
Strong knowledge of content SEO: topical authority, programmatic content, editorial operations, and measurement frameworks
Practical understanding of GEO/LLMO and how geographic signals, localization, and LLM-shaped user behavior inform modern SEO strategy
Experience balancing technical SEO with content creation, and activating partnerships/affiliates to drive authority, distribution, and revenue
Proven track record working with engineers, analysts, and product managers to deliver cross-functional solutions
Comfort with SEO and analytics tooling (e.g., GSC, GA, log analysis, crawl tools, data warehouses, BI dashboards); fluent in experimentation and ROI-driven prioritization
Exceptional communication and stakeholder management skills; able to translate complex SEO concepts into clear business impact
A proactive, team-first mindset with high attention to detail and a bias for action

Nice To Haves

Experience in sports, gaming, media, or marketplaces a plus

Responsibilities

Lead end-to-end SEO strategy: technical foundations, information architecture, site performance, structured data, and content systems across Fanatics Markets properties
Own the SEO roadmap and delivery across multiple teams; ensure alignment with growth goals, target segments, and commercial priorities
Define and implement GEO/LLMO-informed approaches to search (geographic targeting, localization, and LLM-oriented optimization) to future-proof organic growth
Partner with Engineering to ship high-quality, scalable technical improvements (crawl/indexation, log analysis, internal linking, schema, Core Web Vitals, rendering, internationalization)
Build high-impact content strategies (taxonomies, topical maps, editorial playbooks, programmatic pages) that complement technical SEO and drive measurable outcomes
Develop and manage affiliate and partnership strategies that expand reach, enhance authority, and convert intent; establish commercial frameworks and measurement
Establish performance monitoring and alerting; use data to identify trends, diagnose issues, and prioritize impactful experiments
Own budgets, resourcing, and vendor relationships
Lead competitor and market research to inform positioning, SERP strategies, and new growth opportunities (including site builds or acquisitions)
Collaborate with Product and Design to improve UX for search entrants; integrate SEO into product discovery, site navigation, and conversion flows
Communicate updates, decisions, and outcomes succinctly to stakeholders and executives; evangelize SEO best practices across the organization