SEO Copywriter

Argon Agency•West Palm Beach, FL

34d•Remote

About The Position

Argon Agency is hiring a full-time SEO Copywriter with strong research instincts, sharp writing ability, and direct experience in behavioral healthcare marketing. This role is responsible for developing thoughtful, search-optimized content across websites, blogs, LinkedIn, Google Business Profile posts, and other digital platforms. We are looking for someone who understands how to write content that performs, but also respects the sensitivity of the industries we serve. Much of our work is rooted in addiction treatment, mental health, behavioral healthcare, and clinical service lines. The right candidate will know how to balance SEO strategy with accuracy, compliance awareness, and human-centered storytelling. This is not a role for someone who relies on AI to produce generic content. We are looking for a true writer and researcher. Someone who can think critically, interview subject matter experts, ask better questions, interpret search intent, understand audience needs, and create original work that sounds like it was written by a real person with real insight.

Requirements

Proven SEO copywriting experience
Behavioral healthcare writing experience is required
Strong portfolio of published writing samples
Experience using SEMrush, Google Search Console, and Google Analytics
Ability to write long-form and short-form content
Strong research and interviewing skills
Understanding of local SEO and Google Business Profile strategy
Ability to work across multiple client voices and industries
Excellent grammar, structure, and editing skills
Strong communication and deadline management
Comfortable collaborating with creative, SEO, and client-facing teams
Demonstrated experience writing for behavioral healthcare, including one or more of the following areas: Addiction treatment, Mental health treatment, Detox, residential, PHP, IOP, or outpatient care, Trauma-informed care, Co-occurring disorders, Eating disorders, Psychiatric care, Therapy, counseling, or clinical treatment programs
Working knowledge of: SEMrush, Google Search Console, Google Analytics, Keyword research, Search intent, On-page SEO, Content optimization, Website content structure, Local SEO content, Google Business Profile posting, LinkedIn article writing

Nice To Haves

Experience writing for General healthcare
Experience writing for Women’s health
Experience writing for Pregnancy, birth, and postpartum care
Experience writing for Midwifery
Experience writing for Birth work
Experience writing for Functional medicine
Experience writing for Private medical practices
Experience writing for Healthcare founders, clinicians, or treatment center leadership
Experience writing for General marketing topics

Responsibilities

Conducting topic research for behavioral health, addiction treatment, mental health, general healthcare, and related industries
Writing high-quality SEO articles, blog posts, service pages, location pages, landing pages, LinkedIn content, and Google Business Profile posts
Developing content that aligns with search intent, brand voice, clinical accuracy, and user needs
Using SEMrush, Google Search Console, Google Analytics, and other SEO tools to guide content strategy and evaluate performance
Performing keyword research, competitor analysis, content gap research, and SERP review
Writing original, well-structured articles that are informative, readable, and strategically optimized
Interviewing clinicians, founders, leadership teams, admissions staff, subject matter experts, and other stakeholders to create more accurate and differentiated content
Translating complex clinical or healthcare topics into approachable, trustworthy copy
Creating content calendars and topic recommendations based on research, ranking opportunities, seasonality, audience questions, and client priorities
Optimizing content for on-page SEO, including headings, metadata, internal linking, keyword usage, readability, and structure
Repurposing long-form content into LinkedIn posts, Google Business Profile updates, social captions, and other platform-specific copy
Reviewing existing website content for quality, originality, accuracy, and SEO improvement opportunities
Maintaining strong attention to tone, compliance-sensitive language, grammar, formatting, and brand consistency
Collaborating with account managers, SEO strategists, designers, web developers, and client teams
Staying current on SEO best practices, healthcare marketing standards, and changes in search behavior