SEO Copywriter

The Moorings Park Institute Incorporated•Naples, FL

8h•Hybrid

About The Position

Moorings Park Communities is seeking a strategic, data-savvy SEO Copywriter to create targeted, conversion-driven content for their three luxury Life Plan Communities in Naples, Florida. The focus is on attracting the right traffic – affluent, research-driven seniors and their families exploring luxury retirement and longevity-focused lifestyles – rather than just more clicks. This role involves blending storytelling, SEO, and AI tools to reach a specific audience.

Requirements

2+ years of experience in SEO copywriting, content strategy, or a similar role.
Proven success writing for a niche, high-consideration product or service (healthcare, financial services, real estate, or senior living a plus).
Comfort using AI tools for keyword research, briefs, and optimization while maintaining a strong editorial point of view.
Excellent interviewing and storytelling skills; able to capture powerful quotes and insights from real people.
Excellent oral and written communication skills in the English language required.
Proficient with MS Office (Word, Excel, Outlook).
Adept at technical writing and translating brand-specific language, requirements, and clinical or operational details into clear, compelling content.
Ability to create precise, persuasive copy across varied formats and lengths while maintaining brand voice.
Skilled at finding, interpreting, and maintaining the brand’s voice across a range of tonalities and mediums.
Strong understanding of writing for traditional, digital, mobile, and social media platforms, including best practices for each.
Ability to collaborate effectively, take direction, and prioritize multiple projects simultaneously in a deadline-driven environment.
Ability to adapt writing style to suit diverse formats (ads, brochures, PR, SEO articles, blogs, guides, scripts) and meet the expectations of a discerning audience.
Ability to interpret analytics and apply insights to strengthen content strategy.
Conceptualize and execute integrated campaigns that will work across multiple channels, from traditional to digital.
Demonstrate a unique perspective in creative discussions and brainstorms.
Strong grasp of voice and tone appropriate for a luxury brand and affluent audience.

Responsibilities

Creates and refines content across diverse formats including ads, brochures, PR pieces, SEO articles, blogs, guides, and video scripts tailored to affluent, research-driven older adults and their families, adjusting tone, structure, and messaging to suit each medium.
Ensures all content resonates with a discerning audience exploring luxury retirement communities and longevity-focused lifestyles.
Audits the existing content library to identify pieces that drive misaligned traffic and rewrites, consolidates, or retires content to improve qualified engagement.
Develops and deepens SEO topic clusters by creating interlinked content hubs around luxury retirement living, longevity, wellness, and financial planning for older adults.
Partners with AI while maintaining the human voice by using AI-powered tools for topic research, keyword discovery, competitive insights, and on-page optimization while ensuring content reflects Moorings Park Communities’ brand voice.
Writes for qualified demand rather than vanity metrics by collaborating with Marketing and Sales to ensure content drives lower bounce rates, higher-quality leads, and stronger conversions.
Collaborates with Marketing, Sales, partners/employees, residents, clinicians, and internal or external subject matter experts, gathering insights and interviews to ensure all content is credible, accurate, and strategically aligned with Moorings Park Communities’ brand and positioning.
Works on multiple projects simultaneously, ensuring deadlines and quality standards are consistently met.
Participates in brainstorms and contributes unique, research-informed ideas.
Writes and edits content with strong attention to detail, clarity, accuracy, and consistency.
Complies with all applicable laws, regulations, and organizational procedures.