SEO Content Writer & Strategist - Elkins Park, Hybrid

Nexvel • Elkins Park, PA

5d • Hybrid

About The Position

Nexvel Solutions is seeking a versatile SEO content writer and strategist with a strong understanding of local SEO. The ideal candidate will not only write well but also understand how pages achieve rankings and drive leads. They should be adaptable across different industries and capable of contributing to content strategy, including topic clusters, editorial calendars, and content-gap analysis. This role involves producing various types of content such as homepages, service pages, location pages, and blog posts, while also helping to shape the overall content direction. The position is for ongoing freelance work with consistent volume and potential for growth, seeking a long-term collaborator.

Requirements

• 3+ years in SEO content writing, including hands-on experience developing content strategy — not just executing briefs handed to you.
• Proven ability to plan content, not just write it — topic clusters, editorial calendars, prioritizing what to create and why (examples or case studies welcome).
• Solid grasp of local SEO: keyword intent, service × location page strategy, internal linking, heading structure.
• Fluent with AI writing tools (ChatGPT, Claude, etc.) — use them for ideas and self-check faster, while applying own SEO judgment, fact-checking, and brand-voice editing.
• Versatility across industries and voices — write convincingly for a roofer, a dentist, and a law firm in the same week, and pick up new industries fast.
• Comfortable with both short-form and long-form — concision to make a homepage punchy and convert, and structure and stamina to keep a 1,500+ word guide organized and engaging.
• Clear, jargon-free writing; strong self-editing; excellent grammar.
• Reliable communicator who works well from a brief and meets deadlines.
• Comfortable interviewing clients — get a busy business owner talking, ask sharp follow-up questions, and translate what they say into content and brand voice.
• Professional and personable mostly on calls or video chats.
• Strong keyword and topic research — build out a keyword/topic plan for a client, not just write around a target.
• Local to the Elkins Park, PA area and able to come into the office roughly once a week to collaborate.

Nice To Haves

• Experience writing across multiple industries (any mix of home services, dental/medical, legal, or other local/professional services).
• Awareness of regulated-industry considerations (medical and legal content held to higher accuracy and trust standards).
• Familiarity with schema/structured data concepts (you don't have to code it, just understand it).

Responsibilities

• Write SEO-optimized web pages: homepages, service pages, and location/service-area pages.
• Write both short-form and long-form content — concise, conversion-focused pages (homepages, service pages, meta) and in-depth long-form pieces (blog posts, guides, pillar articles).
• Turn a content brief (target keyword, audience, key points) into copy that reads naturally and ranks.
• Structure content with proper heading hierarchy (one H1, logical H2/H3s) and on-page SEO fundamentals.
• Adapt voice to each client and industry — plain-spoken and trustworthy for a contractor, warm and reassuring for a dental practice, credible and precise for a law firm.
• Help develop content strategy — map topic clusters, plan editorial/blog calendars, and run content-gap analysis to decide what each client should publish and in what order.
• Recommend what to create and why — tie content to search intent, the customer journey, and the client's business goals.
• Interview clients to gather source material — help lead conversations to pull out their expertise, story, and authentic voice, and turn it into content.
• Research an unfamiliar industry quickly and write about it with authority and accuracy.
• Write locally-relevant content (neighborhoods, regional specifics) without thin, templated "doorway" pages.
• Draft meta titles, meta descriptions, and FAQ sections built for featured snippets / AI search.
• Revise based on feedback and hit deadlines consistently.

Benefits

• Mostly remote work
• Collaborative office day once a week
• Freelance / independent contractor (1099)
• Hourly compensation
• Flexible schedule
• Bi-weekly invoicing

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Education Level: No Education Listed