SEO Content Manager

Coursera • Mountain View, CA

1d • $106,400 - $143,000 • Remote

About The Position

Coursera and Udemy have merged, creating a comprehensive skills development platform for the AI era. This role is for an experienced, data-driven content professional who will drive performance and innovation. The SEO Content Manager will work with other content managers, editors, and the SEO team to grow and optimize the Strategic Content portfolio. This involves combining content strategy, hands-on content creation, AEO/GEO content expertise, and data-driven decision-making, in collaboration with other organic acquisition channels like social media and YouTube. The ideal candidate is an analytical thinker experienced in developing compelling editorial content and executing scalable cross-functional initiatives to maximize leverage and drive content excellence and business growth. Success in this role requires creating engaging, SEO/AEO/GEO-optimized content that meets both SEO and business objectives. This involves using data analysis, competitive research, strategic thinking, and creativity to identify optimization opportunities and content gaps, as well as collaborating across teams for innovation and experimentation.

Requirements

• 5+ years of SEO content management experience in a mid- to large-scale consumer-facing business
• Demonstrated experience working on large-scale content portfolios and SEO optimization projects
• Demonstrated experience developing and optimizing content for AEO/GEO
• Proven ability to perform actionable analyses and translate data insights into strategic content decisions
• Demonstrated writing and editorial experience, with a deep understanding of SEO principles and best practices

Nice To Haves

• Strong understanding of SEO principles, keyword optimization, and content performance metrics
• Familiarity with content management systems and editorial workflows
• Experience with video-first SEO, LLM optimization, and emerging search technologies
• Experience with enterprise data analysis tools and visualization platforms (e.g., SQL, Tableau, Looker)
• Experience working in global organizations and supporting international SEO initiatives
• Background in education or career development content

Responsibilities

• Performance manage the Strategic Content portfolio to defend and grow traffic and engagement.
• Analyze content performance and optimization efforts using multiple data sources and visualization tools to identify & action opportunities.
• Translate data insights into actionable content strategies and recommendations.
• Execute new content initiatives based on the evolving search landscape and emerging AEO/GEO opportunities.
• Apply storytelling expertise and deep customer empathy to create high-quality, SEO-optimized content in a variety of formats that aligns with the company's strategic goals and engages our target audience.
• Maximize strategic content leverage across teams, channels, and initiatives, ensuring content drives value beyond organic search.

Benefits

• Comprehensive health and wellness benefits
• Bonus and RSU equity programs
• Global perks designed to help you grow and thrive

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed