SEO & AI Search Strategist
About The Position
emagineHealth is seeking an experienced, client-facing SEO & AI Search Strategist to join our growing Digital Marketing team. This role is at the intersection of traditional SEO and the rapidly evolving world of AI-driven search, including generative engine optimization (GEO) and visibility in platforms like ChatGPT, Gemini, and Perplexity. emagineHealth is the Digital-First agency for Healthcare and Life Sciences. With 26+ years in business and unmatched digital experience in the health sectors, you will be joining a team of elite digital marketers whose work has a real impact on patients, clinicians, and the life sciences industry at large. Our clients operate in B2B life sciences, biotechnology, medical device, pharmaceutical, healthcare technology, and related sectors. We help connect them with the right audiences: clinicians, researchers, payers, and industry buyers. Your work will help ensure our clients are found not just in Google, but in the AI-generated answers that are redefining how information is discovered. As a full-service agency, our SEO team has access to in-house brand strategists, designers, web developers, copywriters, and technical support staff.
Requirements
- 3–5+ years of dedicated experience in SEO, digital content strategy, or web optimization, with a proven track record of adapting to generative search features.
- Deep understanding of how conversational AI tools retrieve and prioritize web content (Retrieval-Augmented Generation / RAG), and familiarity with prompt engineering concepts.
- Expert knowledge of entity-based search tactics, semantic NLP (Natural Language Processing) optimization, and structured data implementation.
- Proficiency with GA4, Search Console, and enterprise SEO suites. Ability to build clean experiments, instrument data tracking, and let data drive strategy.
- Solid understanding of HTML/CSS, JavaScript SEO bottlenecks, and content management systems (CMS) to seamlessly brief web development teams.
- Proven ability to manage multiple enterprise B2B client accounts simultaneously
- Experience with Google Analytics 4, Google Search Console, and Google Tag Manager
- Active Google Analytics certification
- Experience monitoring and reporting on AI search engine visibility (ChatGPT, Gemini, Perplexity)
- Hands-on experience with prompt/query research for AI search behavior
- Strong knowledge of Google best practices, Core Web Vitals, E-E-A-T, and evolving quality guidelines
- Self-motivated, curious, and committed to continuous self-directed learning in a fast-moving discipline
Nice To Haves
- Background in B2B marketing, life sciences, healthcare, or regulated industries
- Familiarity with FDA-regulated content environments and awareness of compliance considerations
- Working knowledge of WordPress CMS for content execution
Responsibilities
- Serve as the day-to-day point of contact for dedicated client accounts
- Develop and execute comprehensive SEO and AI search strategies aligned to client business goals
- Lead regular client calls, translate data into clear insights and actionable recommendations
- Report on performance and evolving opportunities across traditional and AI-driven search
- Perform website audits covering technical health, on-page factors, and content gaps
- Conduct competitive research and keyword research; assemble prioritized recommendations
- Execute on-page optimization and content updates within WordPress
- Build and implement internal linking strategies
- Explore buyer personas and map content to B2B buyer journeys
- Monitor and optimize client visibility in AI-generated answers across ChatGPT, Gemini, Perplexity, and other generative platforms
- Research how target audiences use AI tools to find information, and translate those insights into content and structure recommendations
- Implement and validate structured data and schema markup to improve AI readability and citation potential
- Guide AI content strategy, overseeing how AI-assisted content is created, edited, and published in alignment with brand and compliance standards
- Stay current on GEO best practices, algorithm shifts in AI search, and emerging platforms
- Deliver performance reports for clients across both traditional and AI search channels
- Conduct data deep-dives using in-house, third-party SEO and analytics tools
- Track KPIs, surface trends, and make data-backed recommendations
Benefits
- Medical and dental insurance
- 401(k) with match
- Graduated PTO / vacation policy
- Professional development reimbursement
- Fitness / wellness reimbursement
- HeyTaco recognition app on Slack, give thanks and earn rewards
- On-the-job training and development support
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
