SEO/AEO Strategist

BetterHelp

6d•$110,000 - $130,000•Remote

About The Position

BetterHelp is the world's largest online therapy service, aiming to make mental health care more accessible globally. The SEO/AEO Strategist will join a diverse team focused on expanding access to therapy and will contribute to the company's mission. BetterHelp emphasizes employee well-being and professional development, fostering a supportive environment for individual and business growth.

Requirements

4+ years of experience in SEO, content strategy, organic growth, or a related field.
Experience managing or optimizing large-scale editorial ecosystems consisting of hundreds or thousands of content assets.
Experience developing and executing SEO strategies within healthcare, mental health, medical, finance, legal, insurance, or other YMYL environments.
Strong understanding of E-E-A-T principles and modern search quality frameworks.
Experience optimizing content authored, reviewed, or validated by credentialed experts.
Demonstrated experience analyzing search performance and translating insights into optimization strategies.
Experience building and maintaining dashboards and reporting for stakeholders and leadership teams.
Experience using platforms such as Google Search Console, Ahrefs, Semrush, Screaming Frog, GA4, AirOps, Profound, and related SEO tools.
Strong project management, prioritization, communication, and stakeholder management skills.

Nice To Haves

Experience working directly within mental health, healthcare, wellness, or telehealth content environments.
Experience building AI-powered, human-in-the-loop workflows for content optimization.
Experience managing enterprise-level content libraries and large-scale content refresh programs.
Experience with Looker Studio, Tableau, or other business intelligence platforms.
Understanding of conversion rate optimization and content performance measurement.

Responsibilities

Develop and execute SEO and AEO strategies to improve visibility across traditional search engines and AI-powered search experiences.
Build, own, and manage large-scale AI-assisted content refresh initiatives across the U.S. content portfolio.
Identify, prioritize, and optimize high-impact content opportunities based on search demand, business goals, and conversion potential.
Ensure refreshed content aligns with E-E-A-T principles and represents the most helpful, authoritative, and trustworthy answer available for users.
Stay current on search algorithm updates, AI search developments, and industry best practices, translating insights into actionable recommendations.
Serve as the primary owner of SEO and AEO performance reporting across the organization.
Develop and maintain dashboards, reports, and performance summaries for leadership and key stakeholders.
Monitor and analyze rankings, traffic, conversions, visibility, engagement, and AI search performance.
Measure the impact of optimization initiatives and provide data-driven recommendations for future improvements.
Communicate key trends, risks, opportunities, and strategic insights on a recurring basis.
Conduct ongoing analysis of content performance, competitor strategies, and search visibility.
Identify content gaps, emerging topics, and opportunities to improve topical authority and search performance.
Evaluate content quality through the lens of user intent, expertise, completeness, trustworthiness, and answer quality—not solely keyword coverage or rankings.
Partner with editorial, content, clinical, and subject matter experts to improve content quality and optimization outcomes.
Leverage expert authorship, clinical review, citations, and trust signals to strengthen content authority and search performance.
Analyze performance data to identify and prioritize content refresh opportunities for upcoming sprints.
Maintain a roadmap of optimization initiatives based on business impact, competitive positioning, and search opportunity.
Recommend which content should be refreshed, expanded, consolidated, or enhanced to maximize organic growth.
Collaborate cross-functionally to ensure optimization efforts align with broader business objectives.