SEO & AEO Strategist

Gorgias•Toronto, ON

About The Position

We believe conversations will become the #1 way to shop. At Gorgias, we’re building the platform that makes this real: a unified AI agent that sells, supports, and re-engages customers across the entire journey. Conversational Commerce is the future of ecommerce, and we’re leading that shift. Our mission is to turn every interaction between a brand and its customers into a relationship: personal, seamless, and intelligent. By combining deep product expertise with the latest in AI, we’re making shopping feel more natural, human, and connected than ever before. To win, we focus relentlessly on: Quality: conversations that feel authentic and on-brand. Experience: effortless shopping from chat to checkout. Re-engagement: personal, 1-1 dialogue instead of noisy marketing. The opportunity is massive. As AI reshapes how people buy, Gorgias is building the foundation for the next decade of ecommerce, where every brand has its own intelligent agent and every customer feels understood. Join us to make Conversational Commerce real.

Requirements

3–6+ years in SEO, organic growth, or search marketing
Hands-on AirOps/Profound (or equivalent) experience
Able to walk through an SEO/AEO project end-to-end and its revenue impact
Strong technical SEO fundamentals: crawlability, indexing, schema, site performance
Experience optimizing for AI assistants and LLM-driven platforms
Familiarity with AI search ecosystems and zero-click search trends
Proficient in Ahrefs, SEMrush, Screaming Frog, GSC, GA4
Builder mentality — data-oriented, revenue-focused, and collaborative across content, product, and engineering

Responsibilities

Track and optimize against our 500-prompt AEO measurement set (Profound + AirOps)
Drive primary KPIs: mention rate, Share of Voice, citation rate, first-mention rate, prompt sentiment
Maintain Gorgias's ecommerce moat vs. Zendesk; close gaps on generic support topics
Structure content for featured snippets, knowledge panels, and AI summaries
Optimize for AI-powered search experiences across ChatGPT, Claude, Google SGE, and Perplexity
Develop entity-based SEO and semantic search strategies
Implement and refine structured data (FAQ, HowTo, Product, etc.)
Own and execute on-page, off-page, and technical SEO strategies
Implement LLM-ready schema markup beyond FAQ/HowTo (Article, Speakable, Dataset, ClaimReview, etc.)
Operate programmatic SEO at scale across comparison and integration pages
Build internal linking automation and optimize site architecture
Partner with engineering on Core Web Vitals, indexing, and technical improvements
Monitor rankings, traffic, and conversions using GSC, GA4, Ahrefs, or SEMrush
Partner with content and product marketing to build high-performing, intent-driven content
Build topic clusters and authority around key themes
Optimize existing content for both ranking and AI answer inclusion
Define guidelines for AI-friendly, citation-worthy content
Run experiments on content formats, schema, and AI visibility tactics
Report on the full KPI framework and surface actionable insights
Operate against existing metrics: AEO pipeline, mention rate, Share of Voice, prompt sentiment, citation rate, page-AEO score, and $ pipeline