Senior Webflow Designer

LawnStarter

1d•Remote

About The Position

LawnStarter is seeking a Senior Webflow Designer to join their Growth team. This role is responsible for transitioning and managing the company's marketing websites onto the Webflow platform. The designer will work closely with CRO specialists, data analysts, SEO, Paid, and content teams to ensure marketing sites are fast to change, visually appealing, on-brand, and optimized for conversion. The position involves designing and building directly in Webflow, establishing a componentized architecture across multiple brands (Home Gnome, LawnStarter, Lawn Love, and ProBase), and ensuring accessibility and usability standards are met. The goal is to eliminate the dependency on engineering for marketing site updates and enable the Growth team to iterate and experiment rapidly.

Requirements

Expertise in Webflow, with experience building and maintaining complex, multi-page sites with architectural rigor.
Proficiency in component architecture, CMS collections, dynamic content, and interactions within Webflow.
A strong eye for modern visual design, typography, spacing, hierarchy, usability, and accessibility.
Experience working alongside CMOs, SEO teams, paid teams, content teams, CRO specialists, data analysts, and engineers.
Understanding of conversion funnels, A/B testing, and supporting experiments.
Ability to work independently, ship quickly, and manage one's own queue.
Experience using AI tools like Relume to accelerate workflow.
Ability to write custom code (CSS, JavaScript) when needed for Webflow limitations, tracking, or integrations.
Ability to collaborate with engineers on technical requirements.
Ability to execute within established brand guidelines and develop on-brand components.

Nice To Haves

Experience with VWO for A/B testing implementation.

Responsibilities

Build and maintain a componentized, scalable Webflow setup across all brands, including clean components, organized CMS collections, and a structure that allows the team to move fast.
Ensure all shipped pages are modern, on-brand, and visually competitive with top marketing sites.
Collaborate with CRO on testing, create new landing pages, and make page/template changes quickly to support Growth team experiments.
Build purposeful interactions and animations to enhance usability and site polish.
Structure and maintain CMS collections to support thousands of SEO pages and scale cleanly.
Maintain WCAG compliance and ensure pages work well for all users.