Senior Web Strategist

Interactive Strategies•Washington, DC

52d•$90,000 - $120,000•Hybrid

About The Position

As a Senior Web Strategist, you’ll lead the development of digital and website strategies that inspire our clients to innovate, transform, and grow. You’ll thrive in this role if you’re someone who can quickly understand new subject areas, ask insightful questions, and chart a clear, forward-thinking path – even when navigating unfamiliar territory. You'll join a team motivated by doing good work with good people. Our clients are mission-driven organizations such as the American Kidney Fund, Rainforest Trust, Urban Institute, American Society of Civil Engineers, and The Wilderness Society. In this role, you’ll serve as a trusted digital advisor to these partners while guiding internal, multidisciplinary teams from discovery through delivery.

Requirements

7–10+ years of experience in digital strategy, innovation, consulting, product/service strategy, or a related field; digital agency experience preferred.
Strong understanding of websites, UX design, IA, and product strategy.
Experience leveraging AI and emerging tools to support digital growth and impact.
Outstanding strategic thinking with strong analytical and problem-solving skills.
Exceptional storytelling, presentation, and communication abilities (visual + verbal).
Ability to synthesize deep research into actionable insights and strategic direction.
Comfortable working in ambiguous, fast-paced environments.
Naturally curious and energized by figuring things out.
Collaborative and human-centered in your approach to solving problems.
Confident under pressure and skilled at bringing teams together.
Grounded, values-driven and able to build trust quickly.

Nice To Haves

Experience developing brand positioning, value propositions, or messaging frameworks.
Experience facilitating workshops for brand, messaging, or creative development.

Responsibilities

Serve as a trusted digital advisor to senior stakeholders, balancing big picture vision with practical, results-driven recommendations.
Guide clients toward confident decision-making, especially when the path forward is unclear or complex.
Act as both a visual and verbal storyteller – communicating insights with clarity, empathy, and strategic depth.
Contribute to new business efforts by shaping pitch narratives, proposals, and strategic frameworks, and by providing subject-matter expertise in presentations.
Translate research – both your own and research provided by cross disciplinary teams – into clear, actionable strategic deliverables, including digital strategy recommendations, roadmaps, personas, user journeys, value propositions, information architecture, and user experience direction.
Lead discovery activities such as stakeholder interviews, audience research, competitive analysis, and opportunity assessments.
Define strategies for websites, digital products, and experiences that align customer needs with business goals and technology capabilities.
Develop high-impact presentations and strategic deliverables that inspire clients and equip cross-functional teams with clear direction.
Partner closely with designers, creatives, technologists, content strategists, and analysts to shape cohesive, integrated digital strategies.
Lead teams through ambiguity by establishing direction, clarifying decisions, and maintaining momentum even when details continue to evolve.
Stay ahead of emerging trends – especially in AI, digital transformation, and experience strategy while bringing forward insights that elevate our work.