Senior Strategist

George P. Johnson Experience Marketing•San Francisco, CA

2d•$100,000 - $130,000•Hybrid

About The Position

At GPJ, we believe that every brand experience should connect people through meaning, emotion, and insight. We are looking for a Senior Strategist, a curious and creative thinker who can translate data, culture, and human behavior into powerful experiential strategies. This is a chance to shape how global brands engage audiences across physical, digital, and hybrid environments. You will guide programs that move seamlessly from insight to idea to impact, helping to design stories and experiences that truly make a difference. Working with world-class creatives, producers, and technologists, you will strengthen the strategic foundation behind GPJ’s most visible and effective work. If you are both analytical and imaginative, and understand the reasons behind human behavior as well as the methods that create meaningful experiences, this role is the next step in your journey.

Requirements

5 to 7 years of experience in strategy, experiential marketing, planning, marketing, digital strategy, or advertising strategy, preferably in an agency environment.
Strong understanding of digital, social, and mobile ecosystems and how they integrate with live experiences.
Likewise, a recognition of and intent to revel in experiential’s role in a brand’s content narrative.
Bachelor’s degree required
A strategic mindset that balances big-picture thinking with measurable outcomes.
Proven ability to translate data and insights into frameworks, stories, and experiences that connect with audiences.
Strong research skills, with experience in both primary and secondary research methods.
Data literacy and the ability to organize and analyze information to identify insights that guide creative and business decisions.
Excellent storytelling and facilitation skills, with the ability to align diverse stakeholders around shared objectives.
Versatile and adaptable collaborator who can take on supporting, contributing, or leading roles as needed.
Excellent communication skills, empathy, and respect for diverse perspectives.
Passion for the craft of strategy and for continuous learning.

Nice To Haves

graduate degree in business, marketing, or communications preferred.

Responsibilities

Build and maintain trusted relationships with clients and internal teams to ensure strategy drives both creative development and business outcomes.
Apply strategy best practices that support experience-led marketing programs and unify brand storytelling across multiple channels.
Inspire creative teams through well-crafted briefs that translate audience insights, business goals, and success measures into clear direction.
Lead workshops, brainstorming, and stakeholder exploration that uncover audience needs, brand truths, and opportunities for innovation.
Design holistic, audience-centered strategies that connect physical, digital, social, and mobile touchpoints into cohesive experiences.
Explore new experience strategies, technology-enabled engagement, and emerging industry trends.
Partner with the wider Strategy and Planning team to develop research approaches, frameworks, and measurement systems that link insight to action.
Mentor junior strategists and contribute to the continued growth and evolution of GPJ’s strategic approach.