Senior Digital Strategist

Pannos Marketing Inc.•Manchester, NH

1d•Onsite

About The Position

Pannos Marketing is looking for a Senior Digital Strategist to join our Media team! If you thrive on turning data and insights into smart, results-driven marketing strategies, this role is for you. You’ll lead the development and execution of multi-channel digital campaigns — from paid to organic — that help our financial clients achieve real growth. As a trusted advisor, you’ll collaborate across teams to connect business goals with impactful digital strategies that drive measurable success.

Requirements

5+ years of experience in digital marketing or media strategy with demonstrated success managing complex, multi-channel campaigns (including search, display, and social media campaigns).
Proven ability to translate business goals into digital strategies and measurable outcomes.
Solid understanding on how best to structure an entirely new campaign or restructure an existing one for improved results.
Proficiency with Google Ads, Meta Business Manager, Google Analytics 4, Tag Manager, and Salesforce (or similar CRM/automation tools).
Understanding fundamentals of search engine optimization (SEO), conversion rate optimization (CRO), and user experience.
Familiarity working with a range of programmatic advertising platforms to plan, execute, and optimize data-driven campaigns.
Basic understanding of all aspects of digital marketing including content, email, automation and personalization.
Familiarity with data visualization tools (e.g., Looker Studio, Tableau) and marketing attribution models.
Exceptional analytical, problem-solving, and presentation skills.
Excellent organizational and time management skills.
Excellent written and verbal communication; ability to convey complex concepts clearly to non-technical audiences.
Demonstrates enthusiasm about the digital marketing field and an eagerness to keep up with the latest trends and techniques.
Ability to learn quickly and adapt to varying client industries, landscapes, technological limitations, and budgets.
Must be able to work in the office.
Must be able to remain in a sedentary position for prolonged periods of time.
Repetition of fine motor skills using wrists, hands, and fingers is required.
Ability to operate standard office equipment.
Must be able to respond flexibly to shifting priorities in a fast-paced environment.

Nice To Haves

Experience managing or mentoring other strategists or specialists preferred.
Agency or financial services skills preferred, but not required.

Responsibilities

Manage all aspects of search, display, and social media campaigns, including:
Keyword research
Budget planning
Campaign strategy, structure, buildout, and execution
Search ad development
Testing and ongoing optimizations
Tracking and analytics
Ongoing bid and budget management
Reporting to relevant stakeholders both internally and externally
Communicate effectively with clients and internal teams on a day-to-day basis.
May mentor or provide strategic direction to Digital Media Strategists, Digital Media Specialists, and Digital Media Coordinators.
Perform in-depth analysis of accounts to develop key insights and build actionable plans for clients on campaign performance.
Analyze the full user journey and provide strategic direction on landing page and conversion rate optimization.
Develop digital marketing roadmaps.
Provide strategic guidance on content strategy and implement marketing automation initiatives.
Conduct market, keyword and media research as part of the proposal and planning process.
Evaluate emerging technologies and provide a recommendation for adoption where appropriate.
Claiming and management of client businesses on local search sites (Google My Business, Yelp, etc.)