Digital Strategist

Caterpillar Inc.•Nashville, TN

3d•Onsite

About The Position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Your Work Shapes the World at Caterpillar Inc. Our common values and focus on inclusion and respect drive the decisions made by our company, teams and people. This is why we are committed to hiring and building diverse teams representative of the customers we serve globally. When you join our team, you can apply your unique life and job experiences and work in an environment where your ideas are heard, your contributions are celebrated, and your whole-self matters. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. About Cat Financial Cat Financial is a subsidiary of Caterpillar Inc., the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For more than 40 years, Cat Financial has provided a wide range of financing solutions to customers and Cat® dealers for machines, engines, Solar® gas turbines, genuine Cat parts and services. Headquartered in Nashville, Tennessee, Cat Financial serves customers globally with offices and subsidiaries located throughout North and South America, Asia, Australia, Europe and Africa. Visit cat.com to learn more about Cat Financial. Role Definition This strategic role bridges the gap between business and technical teams to drive the development and adoption of digital and marketing technologies. With a focus on enhancing our MyCatFinancial digital experience, the position plays a key part in shaping how customers engage with our brand. Ideal candidates bring a strong understanding of marketing technologies, data, and digital strategy, and are passionate about delivering seamless, innovative solutions across the customer journey.

Requirements

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges
Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g., vendors, service providers, contractors, consultants, and suppliers).
Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.

Responsibilities

Lead medium to large projects, with moderate to high complexity related to marketing technology and digital experience adoption/utilization.
Consult with marketing teams with the usage of marketing technologies to improve marketing performance to achieve business objectives.
Is a deep subject matter expert in the development and delivery of experiences for sales and marketing.
Develop strategies related to digital experiences and digital marketing process excellence to improve marketing performance.
Leads efforts in developing marketing technology roadmaps based on business requirements and marketing performance measures.
Leads creation, analysis and validation of business requirements, translating them into detailed functional requirements and features, and defining success of the experience. This includes creating features, defining dependencies, impacts and acceptance criteria, and obtaining requirements sign-off from requesting business partners.
Represent the business in marketing technology and/or data planning meetings, road mapping, reveals, and retrospectives. In addition, responsible for creating, maintaining, prioritizing, and communicating the digital backlogs based on business strategy.