Digital Marketing Strategist

Any Hour Group•Orem, UT

24d

About The Position

The Digital Marketing Strategist is a pivotal role responsible for supporting the Digital Marketing Director in managing and scaling lead generation across our growing portfolio of home service brands. This is a hands-on, data-driven role for a marketer who can execute with precision while providing strategic direction to both internal teams and external agency partners. Success in this role means understanding the paid media landscape, identifying performance gaps, and optimizing our digital footprint to drive high-quality lead volume. The position also encompasses leading website oversight to ensure they are best-in-class, assisting the Digital Marketing Director in holding agencies accountable, and supporting regional brands to help them hit their revenue targets. This person will be the in-house subject matter expert in paid media, website execution, and multiple digital channels - supporting our regional brands and partners.

Requirements

4+ Years Experience: Proven track record in hands-on digital marketing with a focus on Performance/Direct Response.
Data Literacy: Advanced ability to navigate paid media ad platforms and data systems to transform raw data into actionable growth insights.
Project Management: Highly organized; capable of juggling multiple brands and competing deadlines without losing attention to detail.
Communication: Comfortable presenting wins, challenges, and strategic shifts to stakeholders with confidence and clarity.
Multi-Task Oriented: Comfortable in a fast-paced environment and able to juggle multiple brands, projects, and competing deadlines with high attention to detail.

Nice To Haves

Home Services Knowledge: Experience in HVAC, Plumbing, Electrical, or multi-location/franchise models.
PE-Backed Environment: Experience in a fast-paced "buy-and-build" or Private Equity-backed firm.
Technical Familiarity: Proficiency with WordPress and Elementor.